{"id":10475,"date":"2011-11-30T15:41:50","date_gmt":"2011-11-30T14:41:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mamastudio-odpowiada-za-wizerunek-npremium-hd\/"},"modified":"2011-11-30T15:41:50","modified_gmt":"2011-11-30T14:41:50","slug":"mamastudio-odpowiada-za-wizerunek-npremium-hd","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/mamastudio-odpowiada-za-wizerunek-npremium-hd.html","title":{"rendered":"Mamastudio odpowiada za wizerunek nPremium HD"},"content":{"rendered":"<p>Zdaniem tw&oacute;rc&oacute;w zaprojektowana przez Mamastudio identyfikacja wizualna odwo\u0142uje si\u0119 do kapita\u0142u wizualnego wypracowanego przez platform\u0119 N.<\/p>\n<p>Jednocze\u015bnie w nowym wizerunku, zar&oacute;wno on air, jak i off air widoczne s\u0105 nowe elementy, kt&oacute;rych celem jest zbudowanie skojarze\u0144 z nowymi kana\u0142ami, podkre\u015blenie nowych atrybut&oacute;w i warto\u015bci takich jak rozrywka, emocje i kreatywno\u015b\u0107. <\/p>\n<p>Logotyp nPremium HD, poza wersj\u0105 podstawow\u0105, funkcjonuje w kilkunastu zmodyfikowanych wersjach.<\/p>\n<p>W wersji on air, jako cz\u0119\u015b\u0107 oprawy wizualnej kana\u0142u logotyp zwija si\u0119 do niewielkiego, monochromatycznego symbolu widocznego w prawym g&oacute;rnym rogu ekranu (tzw. bug).<\/p>\n<p>W ramach oprawy on air Mamastudio opracowa\u0142o nowe logotypy w wersjach pe\u0142nych oraz uproszczonych, elementy oprawy wizualnej kana\u0142u (tzw. identsy) oraz opraw\u0119 wizualn\u0105 s\u0142u\u017c\u0105c\u0105 do promocji ram&oacute;wki kana\u0142u (tzw. promo package).<\/p>\n<p>Realizacj\u0105 animacji elemant&oacute;w on air zaj\u0119\u0142a si\u0119 firma Televisor. Identyfikacja pozaantenowa obejmuje materia\u0142y reklamowe, w tym wzory plakat&oacute;w oraz bilboard&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Mamastudio opracowa\u0142o wizerunek on air i off air dla kana\u0142&oacute;w wchodz\u0105cych w pakiet nPremium HD.","protected":false},"author":1,"featured_media":10476,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[924,517],"class_list":{"0":"post-10475","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-mamastudio","9":"tag-platforma-n","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10475"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10475\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10476"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}