{"id":104741,"date":"2004-05-06T06:00:00","date_gmt":"2004-05-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-samsunga\/"},"modified":"2004-05-06T06:00:00","modified_gmt":"2004-05-06T04:00:00","slug":"kampania-samsunga","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-samsunga.html","title":{"rendered":"Kampania Samsunga"},"content":{"rendered":"<p><P>Samsung&nbsp; jest obecny w premium miejscu na Hotelu Novotel. Zgodna z globalnym layoutem podkresla obecno\u015b\u0107 Samsung du\u017cym napisem oraz pokazuje nowo\u015b\u0107&nbsp;&#8211; telefon SGH-D410. <BR><BR>Telefon pokazany jest w formie przestrzennej 3D i uwypukla now\u0105 zalet\u0119 -wysywan\u0105 klawiatur\u0119. Projekt prowadzi DEFI.<\/P><br \/>\n<P>Na g\u0142\u00f3wnej drodze \u0142\u0105cz\u0105cej lotnisko Ok\u0119cie z miastem Samsung pokaza\u0142 swoje dwa produkty&nbsp;&#8211; telewizor LCD 32&#8217; oraz telefon D410. Backlighty w pemium miejscach zapewniaja doskona\u0142\u0105 wizualizacje produkt\u00f3w oraz podkre\u015blaja ich presti\u017c. No\u015bniki dostarcza Clear Channel.<\/P><br \/>\n<P>Grupa docelowa zaw\u0119zi\u0142a komunikacj\u0119 do magazyn\u00f3w bra\u017cowych oraz wybranych magazyn\u00f3w biznesowych.<\/P><br \/>\n<P>Doskona\u0142ym narz\u0119dziem do komunikacji telefonu D410 jest sie\u0107 citylight&#8217;\u00f3w umieszczonych w centrach biznesowych. Prawie 200 no\u015bnik\u00f3w w 9 g\u0142\u00f3wych miastach pojawi si\u0119 w ju\u017c czerwcu. No\u015bniki dostarcza Clear Channel.<\/P><br \/>\n<P>Kreacja do kampanii zosta\u0142a przygotowana globalnie i zaadaptowana do potrzeb rynku polskiego przez FCB AdFabrika: Agata Pratkowska i Agnieszka Mazurek. Zakupem medi\u00f3w zajmuje si\u0119 Initiative.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania promuj\u0105ca nowy model telefonu Samsung. Telefon SGH-D410 jest skierowany g\u0142\u00f3wnie do segmentu biznesowego.","protected":false},"author":1,"featured_media":104742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-104741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104741"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104742"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}