{"id":10467,"date":"2011-11-30T16:04:59","date_gmt":"2011-11-30T15:04:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/behavia-wprowadza-branding-optimizer\/"},"modified":"2011-11-30T16:04:59","modified_gmt":"2011-11-30T15:04:59","slug":"behavia-wprowadza-branding-optimizer","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/behavia-wprowadza-branding-optimizer.html","title":{"rendered":"Behavia wprowadza Branding Optimizer"},"content":{"rendered":"<p>Wizerunkowe dzia\u0142ania reklamowe z wykorzystaniem Branding Optimizera sk\u0142adaj\u0105 si\u0119 z trzech etap&oacute;w &#8211; kampanii badawczej, optymalizacji oraz kampanii w\u0142a\u015bciwej &#8211; kt&oacute;rych celem jest kolejno ustalenie profilu u\u017cytkownik&oacute;w pozytywnie reaguj\u0105cych na mark\u0119 oraz wy\u015bwietlenie kampanii wizerunkowej internautom o tym samym profilu.<\/p>\n<p>Emisja kampanii jest optymalizowana na bie\u017c\u0105co, przy czym mierzony jest wzrost \u015bwiadomo\u015bci marki.<\/p>\n<p>Branding Optimizer opiera si\u0119 na technologii niemieckiej firmy nugg.ad, kt&oacute;ra wykorzystywana jest przez sie\u0107 reklamy behawioralnej behavia do przeprowadzania dzia\u0142a\u0144 promocyjnych opartych na zachowaniach internaut&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Sie\u0107 reklamy behawioralnej Behavia wprowadza us\u0142ug\u0119 Branding Optimizer, polegaj\u0105c\u0105 na emisji kampanii wizerunkowej po\u0142\u0105czonej z badaniem stosunku internaut&oacute;w do marki.","protected":false},"author":1,"featured_media":10468,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1584],"class_list":{"0":"post-10467","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-behavia","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10467"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10468"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}