{"id":104640,"date":"2004-05-11T06:00:00","date_gmt":"2004-05-11T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/upadek-reklamy-i-wzlot-public-relations\/"},"modified":"2004-05-11T06:00:00","modified_gmt":"2004-05-11T04:00:00","slug":"upadek-reklamy-i-wzlot-public-relations","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/upadek-reklamy-i-wzlot-public-relations.html","title":{"rendered":"Upadek reklamy i wzlot public relations"},"content":{"rendered":"<p><P>On Board PR jest wy\u0142\u0105cznym patronem ksi\u0105\u017cki, kt\u00f3ra w\u0142a\u015bnie ukaza\u0142a si\u0119 nak\u0142adem Polskiego Wydawnictwa Ekonomicznego. Autorzy &#8211; Al i Laura Ries&nbsp;&#8211; przedstawiaj\u0105 przysz\u0142o\u015b\u0107 komunikacji marketingowej.<BR><BR>Prezentowany w ksi\u0105\u017cce trend &#8211; tytu\u0142owy &#8222;upadek reklamy i wzlot public relations&#8221; wskazuje kierunek rozwoju ca\u0142ej bran\u017cy marketingowej.<\/P><br \/>\n<P>&#8211; Nasze zaanga\u017cowanie w promocj\u0119 idei Ala Ries&nbsp;jest \u015bci\u015ble zwi\u0105zane z obszarem naszej specjalizacji. Zajmujemy si\u0119 budowaniem i zarz\u0105dzaniem wizerunkiem marek oferuj\u0105c nowoczesne i skuteczne narz\u0119dzia z tej dziedziny- powiedzia\u0142&nbsp;Norbert Ofma\u0144ski, dyr. zarz\u0105dzaj\u0105cy On Board PR.<\/P><br \/>\n<P>Polskie Wydawnictwo Ekonomiczne to wiod\u0105cy edytor publikacji ekonomicznych na polskim rynku. Dzia\u0142a od 1949 r. oferuj\u0105c ksi\u0105\u017cki z dziedzin takich jak: ekonomia, zarz\u0105dzanie, marketing, finanse, prawo, statystyka. Publikacje PWE s\u0105 adresowane do \u015brodowisk akademickich i kadry mened\u017cerskiej.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Firma On Board PR obj\u0119\u0142a patronatem polskie wydanie ksi\u0105\u017cki &quot;Upadek reklamy i wzlot public relations&quot; -ameryka\u0144skiego bestselleru autorstwa Ala i Laury Ries.","protected":false},"author":1,"featured_media":104641,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-104640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104640"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104641"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}