{"id":104597,"date":"2004-05-12T06:00:00","date_gmt":"2004-05-12T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gwiazdy-promuja-bbc\/"},"modified":"2004-05-12T06:00:00","modified_gmt":"2004-05-12T04:00:00","slug":"gwiazdy-promuja-bbc","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gwiazdy-promuja-bbc.html","title":{"rendered":"Gwiazdy promuj\u0105 BBC"},"content":{"rendered":"<p><DIV>Kampania reklamowa, lu\u017ano inspirowana ba\u015bni\u0105 &#8222;Alicja w krainie czar\u00f3w&#8221;, rozpocznie si\u0119 jeszcze w tym tygodniu i obejmie swoim zasi\u0119giem telewizj\u0119, radio oraz Internet. <\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>Celem dzia\u0142a\u0144 marketingowych b\u0119dzie promocja nowego serwisu, dost\u0119pnego pod adresem <A href=\"http:\/\/www.bbc.co.uk\">www.bbc.co.uk<\/A>. Zosta\u0142 on stworzony przez BBC Broadcast, po raz pierwszy r\u00f3wnie\u017c firma reklamuje ca\u0142\u0105 swoj\u0105 witryn\u0119 (dotychczasowe zabiegi promocyjne dotyczy\u0142y jedynie serwis\u00f3w informacyjnych BBC).<\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>W tym samym czasie swoj\u0105 promocj\u0119 w Internecie b\u0119dzie mie\u0107 tak\u017ce nowy system subskrypcji wprowadzony przez serwis BBCnews.com. Kampania reklamowa, przygotowana przez Republic Agency, ma na celu pozyskanie wi\u0119kszej liczby odbiorc\u00f3w w Europie Zachodniej. <\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>Obejmowa\u0107 b\u0119dzie m.in. interaktywne bannery, kt\u00f3re zostan\u0105 zamieszczone w internetowych serwisach informacyjnych w Austrii, Niemczech, Holandii i Szwajcarii.<BR><\/DIV><\/p>\n","protected":false},"excerpt":{"rendered":"DJ Judge Jules, gwiazda muzyki pop Katie Melua i prezenterka wiadomo\u015bci Fiona Bruce to tylko cz\u0119\u015b\u0107 znanych brytyjskich osobisto\u015bci, kt\u00f3re wezm\u0105 udzia\u0142 w promocji nowej strony internetowej BBC.","protected":false},"author":1,"featured_media":104598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-104597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104597"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104598"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}