{"id":104583,"date":"2004-05-12T06:22:49","date_gmt":"2004-05-12T04:22:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/on-board-pr-patronuje-ksiazce\/"},"modified":"2004-05-12T06:22:49","modified_gmt":"2004-05-12T04:22:49","slug":"on-board-pr-patronuje-ksiazce","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/on-board-pr-patronuje-ksiazce.html","title":{"rendered":"On Board PR patronuje ksi\u0105\u017cce"},"content":{"rendered":"<p>On Board PR jest wy\u0142\u0105cznym patronem ksi\u0105\u017cki, kt\u00f3ra w\u0142a\u015bnie ukaza\u0142a si\u0119 nak\u0142adem Polskiego Wydawnictwa Ekonomicznego. Autorzy &#8211; Al i Laura Ries &#8211; w przekonuj\u0105cy spos\u00f3b przedstawiaj\u0105 przysz\u0142o\u015b\u0107 komunikacji marketingowej. Prezentowany w ksi\u0105\u017cce trend, tytu\u0142owy &#8222;upadek reklamy i wzlot public relations&#8221;, wskazuje kierunek rozwoju ca\u0142ej bran\u017cy marketingowej.<\/p>\n<p>&#8211; Nasze zaanga\u017cowanie w promocj\u0119 idei Ala Ries &#8211; m\u00f3wi Norbert Ofma\u0144ski, dyr. zarz\u0105dzaj\u0105cy On Board PR &#8211; jest \u015bci\u015ble zwi\u0105zane z obszarem naszej specjalizacji. Zajmujemy si\u0119 budowaniem i zarz\u0105dzaniem wizerunkiem marek, oferuj\u0105c nowoczesne i skuteczne narz\u0119dzia z tej dziedziny.<\/p>\n","protected":false},"excerpt":{"rendered":"Firma On Board PR obj\u0119\u0142a patronatem polskie wydanie ksi\u0105\u017cki &#8222;Upadek reklamy i wzlot public relations&#8221;, ameryka\u0144skiego bestselleru autorstwa Ala i Lury Ries.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-104583","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104583"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104583\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}