{"id":104536,"date":"2004-05-13T06:00:00","date_gmt":"2004-05-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/heyah-w-tvn-turbo\/"},"modified":"2004-05-13T06:00:00","modified_gmt":"2004-05-13T04:00:00","slug":"heyah-w-tvn-turbo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/heyah-w-tvn-turbo.html","title":{"rendered":"Heyah w TVN Turbo"},"content":{"rendered":"

Zamieniaj\u0105ca si\u0119 „\u0142apka” b\u0119dzie pojawia\u0107 si\u0119 codziennie w wybranych programach do ko\u0144ca maja. Kampania wsparta jest r\u00f3wnie\u017c standardowym pakietem 250 spot\u00f3w.<\/DIV>
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Kampania Heyah ze zmieniaj\u0105cym si\u0119 logo jest pierwsz\u0105 tego typu w Polsce. Heyah\u00a0 zdecydowa\u0142a si\u0119 na wyb\u00f3r stacji TVN Turbo z kilku powod\u00f3w jednym z g\u0142\u00f3wnych jest wysoka korelacja grupy odbiorczej\u00a0i profil tematyczny i dane dotycz\u0105ce profilu widz\u00f3w satcji TVN Turbo, kt\u00f3rmi s\u0105 g\u0142\u00f3wnie\u00a0m\u0142odzi m\u0119\u017cczy\u017ani, z grup\u0105 dolecowych klient\u00f3w do kt\u00f3rej Heyah kieruje swoj\u0105 ofert\u0119.<\/DIV>
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\u00a0<\/DIV>
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Grupa ITI do kt\u00f3rej nale\u017cy kana\u0142 TVN Turbo czeka jeszcze na przyznanie sp\u00f3\u0142ce TVN koncesji na nadawanie TVN International, kana\u0142u skierowanego do Polonii. Ponadto jeszcze w tym roku\u00a0planowane jest\u00a0uruchomienie przez stacje dw\u00f3ch kolejnych kana\u0142\u00f3w tematycznych: biznesowego oraz po\u015bwi\u0119conego zdrowiu i urodzie.<\/DIV>
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\u00a0<\/DIV>
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Obecnie Grupa ITI, poza programem TVN i TVN Siedem, nadaje trzy kana\u0142y tematyczne – informacyjny TVN 24 i pogodowy TVN Meteo i TVN Turbo.<\/DIV>
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\u00a0<\/DIV>
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TVN Turbo jest oferowany w pakiecie razem z TVN 24 i TVN Meteo. TVN 24 dociera\u00a0do ponad 3,45 mln (25,3 proc.) gospodarstw domowych.<\/DIV>
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\u00a0<\/DIV><\/p>\n","protected":false},"excerpt":{"rendered":"Na antenie TVN Turbo rozpocz\u0119\u0142a si\u0119 kampania marki "Heyah". Niestandardowa kampania polega na zamienianiu si\u0119 logo TVN Turbo w logo "Heyah" znan\u0105 ju\u017c wszystkim czerwon\u0105 "\u0142apk\u0119",…","protected":false},"author":1,"featured_media":104537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-104536","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104536"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104537"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}