{"id":104446,"date":"2004-05-17T06:00:00","date_gmt":"2004-05-17T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/levis-wystawia-na-sprzedaz-marke-dockers\/"},"modified":"2004-05-17T06:00:00","modified_gmt":"2004-05-17T04:00:00","slug":"levis-wystawia-na-sprzedaz-marke-dockers","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/inne\/levis-wystawia-na-sprzedaz-marke-dockers.html","title":{"rendered":"Levis wystawia na sprzeda\u017c mark\u0119 Dockers"},"content":{"rendered":"<p>Takie posuni\u0119cie koncernu jest sposobem na przywr\u00f3cenie zyskowno\u015bci i wyj\u015bcie z problem\u00f3w. Prze\u017cywaj\u0105cy problemy finansowe Levi&#8217;s zwolni\u0142 w ostatnim czasie oko\u0142o 5 tys. swoich pracownik\u00f3w, jeszcze w tym miesi\u0105cu planowane s\u0105 kolejne wym\u00f3wienia. <\/p>\n<p>\nPonadto koncern zamierza zaj\u0105\u0107 si\u0119 w najbli\u017cszym czasie szersz\u0105 promocj\u0105 i rozwijaniem brandu Levi&#8217;s, m.in. za pomoc\u0105 nowej linii ubra\u0144 o nazwie Signature. Kreacj\u0105 zajmie si\u0119 agencja Bartle Bogle Hegarty.<\/p>\n<p>\nBobbi Silten, prezydent Dockers, stwierdzi\u0142, \u017ce koncern Levi Strauss nie zaniecha dzia\u0142a\u0144 marketingowych na rzecz marki podczas poszukiwa\u0144 ewentualnych kupc\u00f3w. Za promocj\u0119 brandu Dockers odpowiada agencja Foote Cone &#038; Belding.<\/p>\n","protected":false},"excerpt":{"rendered":"Przedstawiciele koncernu Levi Strauss og\u0142osili w Nowym Jorku, \u017ce zamierzaj\u0105 sprzeda\u0107 jedn\u0105 ze swoich marek. Wed\u0142ug informacji firmy generuje ona roczne obroty w wysoko\u015bci 1,4 biliona dolar\u00f3w ameryka\u0144skich.","protected":false},"author":1,"featured_media":104447,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[47],"tags":[],"class_list":{"0":"post-104446","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inne","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104446"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104447"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}