{"id":104440,"date":"2004-05-17T06:00:00","date_gmt":"2004-05-17T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mediacom-wygral-budzet-reklamowy-deutsche-telekom\/"},"modified":"2004-05-17T06:00:00","modified_gmt":"2004-05-17T04:00:00","slug":"mediacom-wygral-budzet-reklamowy-deutsche-telekom","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mediacom-wygral-budzet-reklamowy-deutsche-telekom.html","title":{"rendered":"MediaCom wygra\u0142 bud\u017cet reklamowy Deutsche Telekom"},"content":{"rendered":"<p><DIV>w sk\u0142ad kt\u00f3rego wchodzi 21 milion\u00f3w funt\u00f3w nale\u017c\u0105ce do T-Mobile. Kwota ta b\u0119dzie rozdysponowana na rynkach reklamowych w Niemczech, Holandii, Czechach i Austrii.<\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>W\u0142adze MediaCom nie skomentowa\u0142y publicznie tej informacji, ale przedstawiciele T-Mobile w Wielkiej Brytanii potwierdzili zwyci\u0119stwo agencji. <\/DIV><br \/>\n<DIV>&nbsp;<\/DIV><br \/>\n<DIV>Rezultat i postanowienia przetargu id\u0105 w parze z trendem konsolidacji w sektorze telekom\u00f3w, kt\u00f3ry ma miejsce w ostatnich miesi\u0105cach. Przyk\u0142adami na potwierdzenie tej tezy s\u0105 ostatnie decyzje O2, kt\u00f3re wybra\u0142o Zenith Optimedia do obs\u0142ugi w\u0142asnego bud\u017cetu oraz France Telecom, kt\u00f3ry zadecydowa\u0142, \u017ce planowaniem i zakupem medi\u00f3w w Europie zajm\u0105 si\u0119 Media Initiative i Media Planning Group.<\/DIV><\/p>\n","protected":false},"excerpt":{"rendered":"Deutsche Telekom wyznaczy\u0142 nale\u017c\u0105c\u0105 do Grey Global Group agencj\u0119 MediaCom do obs\u0142ugi swojego bud\u017cetu medialnego, wartego oko\u0142o 245 milion\u00f3w funt\u00f3w,&#8230;","protected":false},"author":1,"featured_media":104441,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-104440","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104440"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104441"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}