{"id":104371,"date":"2004-05-19T06:00:00","date_gmt":"2004-05-19T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/groupm-obsluzy-star-alliance\/"},"modified":"2004-05-19T06:00:00","modified_gmt":"2004-05-19T04:00:00","slug":"groupm-obsluzy-star-alliance","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/groupm-obsluzy-star-alliance.html","title":{"rendered":"GroupM obs\u0142u\u017cy Star Alliance"},"content":{"rendered":"<p><P>Z propozycji po\u0142\u0105czenia bud\u017cet\u00f3w skorzysta\u0142y mi\u0119dzy innymi United Airlines, Lufthansa i Singapore Airlines.<\/P><br \/>\n<P>Decyzj\u0119 o powierzeniu obowi\u0105zku zakupu medi\u00f3w jednej agencji podj\u0119to w celu znacznej redukcji koszt\u00f3w. Wed\u0142ug przedstawicieli Star Alliance, kt\u00f3rzy byli inicjatorami po\u0142\u0105czenia, s\u0105 to kwoty rz\u0119du dziesi\u0105tek milion\u00f3w euro.<\/P><br \/>\n<P>Wszystkie linie lotnicze by\u0142y dotychczas klientami wchodz\u0105cych w sk\u0142ad WPP Group agencji Mediaedge:CIA oraz MindShare. Pozosta\u0142e linie, kt\u00f3re podpisa\u0142y umow\u0119 o zgrupowaniu bud\u017cet\u00f3w to ANA, Austrian, Polski Linie Lotnicze LOT, Scandinavian Airlines oraz Spanair. <BR><BR>Pozosta\u0142e linie lotnicze wchodz\u0105ce w sk\u0142ad Star Alliance &#8211; Air Canada i BMI &#8211; najprawdopodobniej skorzystaj\u0105 z tej mo\u017cliwo\u015bci w p\u00f3\u017aniejszym czasie.<\/P><br \/>\n<P>Agencja GroupM b\u0119dzie r\u00f3wnie\u017c zaanga\u017cowana w obs\u0142ug\u0119 bud\u017cetu reklamowego grupy finansowej HSBC, w wyniku wygranego w ubieg\u0142ym tygodniu przez WPP Group przetargu.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Obs\u0142ug\u0105 bud\u017cetu reklamowego o\u015bmiu linii lotniczych zrzeszonych w Star Alliance, wartego \u0142\u0105cznie 136 milion\u00f3w funt\u00f3w, zajmie si\u0119 wchodz\u0105ca w sk\u0142ad WPP agencja GroupM.","protected":false},"author":1,"featured_media":104372,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-104371","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104371"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104372"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}