{"id":104310,"date":"2004-05-20T19:12:04","date_gmt":"2004-05-20T17:12:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/optimedia-dla-fructis-dlugie-mocne\/"},"modified":"2004-05-20T19:12:04","modified_gmt":"2004-05-20T17:12:04","slug":"optimedia-dla-fructis-dlugie-mocne","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/optimedia-dla-fructis-dlugie-mocne.html","title":{"rendered":"Optimedia dla Fructis D\u0142ugie &#038; Mocne"},"content":{"rendered":"<p>Adaptowana przez agencj\u0119 Publicis kreacja skupia uwag\u0119 na w\u0142a\u015bciwo\u015bciach nowego szamponu: wzmacnianiu d\u0142ugich w\u0142os\u00f3w, zapobieganiu ich rozdwajaniu i matowieniu. Wsp\u00f3lnym elementem reklam s\u0105 ich bohaterki pokazuj\u0105ce, jak mocne s\u0105 ich d\u0142ugie w\u0142osy. Na odpowiednie wyeksponowanie d\u0142ugiego warkocza pozwoli\u0142a du\u017ca powierzchnia bok\u00f3w autobus\u00f3w zakupionych na t\u0105 kampani\u0119 przez Optimedia.<\/p>\n<p>Szampon Fructis D\u0142ugie &#038; Mocne to ju\u017c druga w tym roku nowo\u015b\u0107 tej marki wspierana kampani\u0105 w mediach. Na pocz\u0105tku roku w sprzeda\u017cy pojawi\u0142 si\u0119 szampon Fructis Nutri-G\u0142adki do w\u0142os\u00f3w suchych, szorstkich, trudnych do wyg\u0142adzenia.<\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy Optimedia uruchomi\u0142 kampani\u0119 wspieraj\u0105c\u0105 wej\u015bcie na rynek nowego szamponu Garnier o nazwie Fructis D\u0142ugie &#038; Mocne. Kampania jest prowadzona w og\u00f3lnopolskich stacjach telewizyjnych, a pod koniec maja pojawi si\u0119 r\u00f3wnie\u017c autobusy miejskie.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-104310","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104310"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104310\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}