{"id":104297,"date":"2004-05-21T06:00:00","date_gmt":"2004-05-21T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jennifer-aniston-twarza-barclaycard\/"},"modified":"2004-05-21T06:00:00","modified_gmt":"2004-05-21T04:00:00","slug":"jennifer-aniston-twarza-barclaycard","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/jennifer-aniston-twarza-barclaycard.html","title":{"rendered":"Jennifer Aniston twarz\u0105 Barclaycard"},"content":{"rendered":"<p><P>B\u0119dzie to jej pierwsza akcja promocyjna od momentu wygrania przetargu w pa\u017adzierniku ubieg\u0142ego roku.<\/P><br \/>\n<P>Kampania wystartuje na pocz\u0105tku czerwca, obejmie reklam\u0119 w telewizji, prasie i Internecie. Przygotowane b\u0119d\u0105 mi\u0119dzy innymi trzy spoty telewizyjne, z Jennifer Aniston w roli g\u0142\u00f3wnej. <\/P><br \/>\n<P>Wed\u0142ug \u017ar\u00f3de\u0142 z Barclaycard kampania ma na celu repositioning karty kredytowej jako &#8222;klucza do finansowania zmiennych chwil \u017cycia&#8221;. Aniston zosta\u0142a wybrana, aby przyci\u0105gn\u0105\u0107 \u017ce\u0144sk\u0105 cz\u0119\u015b\u0107 nowych klient\u00f3w.<\/P><br \/>\n<P>Rynek brytyjski jest najbardziej rozwini\u0119tym rynkiem kart p\u0142atniczych w Europie. W Wielkiej Brytanii oko\u0142o 60 bank\u00f3w i firm wydaje ponad 1500 typ\u00f3w kart. Barclaycard posiada 18 procentowy udzia\u0142 w rynku.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Barclaycard zaanga\u017cowa\u0142 gwiazd\u0119 popularnego serialu &quot;Przyjaciele&quot; &#8211; Jennifer Aniston &#8211; do swojej nowej kampani reklamowej. Kreacj\u0105 zajmuje si\u0119 agencja Bartle Bogle Hegarty.","protected":false},"author":1,"featured_media":104298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-104297","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104297"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104298"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}