{"id":104243,"date":"2004-05-24T06:00:00","date_gmt":"2004-05-24T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mccann-obsluzy-general-motors-w-chinach\/"},"modified":"2004-05-24T06:00:00","modified_gmt":"2004-05-24T04:00:00","slug":"mccann-obsluzy-general-motors-w-chinach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mccann-obsluzy-general-motors-w-chinach.html","title":{"rendered":"McCann obs\u0142u\u017cy General Motors w Chinach"},"content":{"rendered":"<p><P>Zadaniem agencji b\u0119dzie promocja brandu Chevrolet na coraz szybciej rozwijaj\u0105cym si\u0119 rynku samochod\u00f3w w tym kraju. Wysoko\u015b\u0107 bud\u017cetu przeznaczonego na reklam\u0119 nie zosta\u0142a ujawniona.<\/P><br \/>\n<P>McCann Erickson, wchodz\u0105cy w sk\u0142ad Interpublic Group, opracuje strategi\u0119 i zajmie si\u0119 realizacj\u0105 kampanii promocyjnej samochod\u00f3w marki Chevrolet. <BR><BR>Do rozstrzygni\u0119cia pozosta\u0142a kwestia planowania oraz zakupu medi\u00f3w. McCann oraz Shanghai GM rozmawiaj\u0105 na temat ewentualnej mo\u017cliwo\u015bci obj\u0119cia tych obowi\u0105zk\u00f3w przez dom mediowy Universal McCann. <\/P><br \/>\n<P>Pierwsze samochody marki Chevrolet wyprodukowane przez Shanghai GM, w ramach wsp\u00f3\u0142pracy ameryka\u0144skiego koncernu z Shanghai Automotive Industry Corp., opuszcz\u0105 linie produkcyjne w czwartym kwartale 2004 roku. <\/P><br \/>\n<P>Chiny posiadaj\u0105 czwarty co do wielko\u015bci rynek samochodowy na \u015bwiecie, po Stanach Zjednoczonych, Japonii i Niemczech.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja McCann Erickson Worldwide wygra\u0142a jeden z najwi\u0119kszych przetarg\u00f3w na obs\u0142ug\u0119 medialn\u0105 w historii Chin, zorganizowany przez koncern General Motors Corporartion.","protected":false},"author":1,"featured_media":104244,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-104243","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104243"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104244"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}