{"id":104218,"date":"2004-05-25T06:00:00","date_gmt":"2004-05-25T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ostra-jazda-z-gillette\/"},"modified":"2004-05-25T06:00:00","modified_gmt":"2004-05-25T04:00:00","slug":"ostra-jazda-z-gillette","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ostra-jazda-z-gillette.html","title":{"rendered":"Ostra jazda z Gillette"},"content":{"rendered":"

Kampania jest prowadzona na rynkach polskim, czeskim, w\u0119gierskim i s\u0142owackim. <\/P>
\n

Celem kampanii jest poinformowanie grupy docelowej o promocji zwi\u0105zanej z produktami Gillette.  Kampania prowadzona jest w telewizji. Emisja spot\u00f3w przewidziana jest w TVP1, TVP2, Polsacie, TVN, TV4 oraz Discovery. <\/P>
\n

Dodatkowym wsparciem prowadzonych dzia\u0142a\u0144 jest kampania w internecie maj\u0105ca na celu zach\u0119cenie internaut\u00f3w do odwiedzenia serwisu gillette-champion.pl<\/A> gdzie mog\u0105 zapozna\u0107 si\u0119 ze szczeg\u00f3\u0142ami promocji. Kampania wykorzystuje takie narz\u0119dzia jak sponsoring, pop-undery emitowane na najpopularniejszych witrynach odwiedzanych przez grup\u0119 docelow\u0105 oraz e-mailing. <\/P>
\n

Za strategi\u0119 oraz zakup medi\u00f3w odpowiedzialny jest dom mediowy MindShare Polska oraz jego specjalistyczny dzia\u0142 zajmujacy si\u0119 komunikacja one-to-one – mOne. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 promocja Gillette "wygraj 100% ostrej jazdy na torze testowym Porsche w Niemczech". Akcja wspierana jest przez kampanie promuj\u0105c\u0105 nowy wariant Mach3Turbo – Champion.","protected":false},"author":1,"featured_media":104219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-104218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104218"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104219"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}