{"id":10421,"date":"2011-12-01T16:50:02","date_gmt":"2011-12-01T15:50:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tbwa-pr-w-nowych-barwach\/"},"modified":"2011-12-01T16:50:02","modified_gmt":"2011-12-01T15:50:02","slug":"tbwa-pr-w-nowych-barwach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/tbwa-pr-w-nowych-barwach.html","title":{"rendered":"TBWA PR w nowych barwach"},"content":{"rendered":"<p>Dotychczasow\u0105 srebrn\u0105 kolorystyk\u0119 znaku firmowego agencji, zast\u0105piono kolorem czerwonym. Zmiana logo wynika z unifikacji identyfikacji wizualnej sp&oacute;\u0142ek dzia\u0142aj\u0105cych w ramach grupy TBWA.<\/p>\n<p>&#8211; Nasze nowe logo podkre\u015bla, \u017ce jeste\u015bmy cz\u0119\u015bci\u0105 globalnej organizacji, jak\u0105 jest TBWA Group. W ca\u0142ej grupie TBWA dominuje kolor czerwony, dlatego te\u017c srebro TBWA PR po 8 latach obecno\u015bci na polskim rynku zmienia si\u0119 w czerwie\u0144. Coraz wi\u0119cej projekt&oacute;w jest obecnie realizowanych wsp&oacute;lnie z innymi podmiotami z grupy, komunikacja staje si\u0119 coraz bardziej zintegrowana, rynek ewoluuje. Dlatego unifikacja identyfikacji wizualnej w ramach TBWA Group to jak najbardziej naturalny krok. My\u015bl\u0119, \u017ce to zmiana na dobre &#8211; w ko\u0144cu kolor czerwony to kr&oacute;l wszystkich kolor&oacute;w, symbol \u017cycia i odwagi &#8211; przekonuje Agnieszka Szymanowska, dyrektor zarz\u0105dzaj\u0105ca w agencji TBWA PR.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja TBWA PR, nale\u017c\u0105ca do TBWA Group, zmodyfikowa\u0142a swoje logo.","protected":false},"author":1,"featured_media":10422,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[229],"class_list":{"0":"post-10421","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-tbwa-pr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10421"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10422"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}