{"id":104069,"date":"2004-06-01T06:00:00","date_gmt":"2004-06-01T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-rscg-warsaw-dla-lu-polska-2\/"},"modified":"2004-06-01T06:00:00","modified_gmt":"2004-06-01T04:00:00","slug":"euro-rscg-warsaw-dla-lu-polska-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/euro-rscg-warsaw-dla-lu-polska-2.html","title":{"rendered":"Euro RSCG Warsaw dla LU Polska"},"content":{"rendered":"<p><P>Celem kampanii &#8222;Countryside&#8221; jest podkre\u015blenie od\u017cywczych walor\u00f3w herbatnik\u00f3w oraz naturalnej energii jak\u0105 daj\u0105 LU Petitki. Reklamie towarzyszy nowy slogan marki &#8222;LU Petitki. Smaczny zapas si\u0142&#8221;.<\/P><br \/>\n<P>Aby skupi\u0107 uwag\u0119 widza na naturalnych sk\u0142adnikach Petitek zrezygnowano z klasycznej formy prezentacji herbatnika integruj\u0105c &#8222;demo&#8221; z akcj\u0105 reklamy.&nbsp; <\/P><br \/>\n<P>W symbolicznym biegu ch\u0142opiec mija pola pszenicy, pastwisko, pasiek\u0119 daj\u0105c narracyjne uzasadnienie smakowitych uj\u0119\u0107 produkt\u00f3w.<\/P><br \/>\n<P>Szybki monta\u017c, wykorzystanie zdj\u0119\u0107 w zwolnionym tempie, zastosowanie filtr\u00f3w zmieniaj\u0105cych koloryt scenografii, w po\u0142\u0105czeniu z niewymuszon\u0105 naturalno\u015bci\u0105 aktorskiej gry dzieci nada\u0142o reklamie lekko bajkowy i sielski klimat.<\/P><br \/>\n<P>Spot b\u0119dzie emitowany w TVP1, TVP2, TVN, TV4, TVP3. Za planowanie oraz zakup medi\u00f3w odpowiada\u0142 MediaCom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Od 24 maja do 11 lipca potrwa nowa kampania reklamowa herbatnik\u00f3w LU Petitki przygotowana przez agencj\u0119 Euro RSCG Warsaw dla LU Polska.","protected":false},"author":1,"featured_media":104070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-104069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104069"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104070"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}