{"id":104044,"date":"2004-06-02T06:00:00","date_gmt":"2004-06-02T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/locomotiva-wciagnela-hoover\/"},"modified":"2004-06-02T06:00:00","modified_gmt":"2004-06-02T04:00:00","slug":"locomotiva-wciagnela-hoover","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/locomotiva-wciagnela-hoover.html","title":{"rendered":"Locomotiva wci\u0105gn\u0119\u0142a Hoover"},"content":{"rendered":"<p><P>&#8230; (w Wielkiej Brytanii sprz\u0119t tej firmy u\u017cywany jest nawet na Dworze Kr\u00f3lewskim) oraz odwo\u0142anie si\u0119 do s\u0142ownikowego znaczenia wyrazu &#8222;hoover&#8221;&nbsp;&#8211; odkurzacz. <BR><BR>Celem dzia\u0142a\u0144 reklamowych jest wykazanie kompetencji marki w kategorii odkurzaczy oraz przeniesienie zwi\u0105zanych z tym pozytywnych skojarze\u0144 na inne oferowane przez Hoovera produkty AGD. <\/P><br \/>\n<P>Kampania reklamowa marki Hoover zago\u015bci w najwi\u0119kszych polskich miastach ju\u017c 1 czerwca na billboardach typu frontline. Pomys\u0142odawc\u0105 idei kampanii jest \u0141ukasz Krakowiak, senior copywriter w agencji Locomotiva.<\/P><br \/>\n<P>Locomotiva obs\u0142uguje mark\u0119 Hoover nieprzerwanie od 2001 roku. W naszym portfolio znajduje si\u0119 zar\u00f3wno kampania ATL pt.&nbsp; &#8222;Najbardziej rasowy sprz\u0119t&#8221;, jak i dzia\u0142ania z zakresu BTL obejmuj\u0105ce mi\u0119dzy innymi opracowanie i prowadzenie program\u00f3w lojalno\u015bciowych.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Kampania &quot;Hoover znaczy odkurzacz&quot; otwiera kolejny, czwarty ju\u017c rok wsp\u00f3\u0142pracy pomi\u0119dzy agencj\u0105 Locomotiva i firm\u0105 Candy Polska, wy\u0142\u0105cznym dystrybutorem produkt\u00f3w marki Hoover. Ide\u0105 przewodni\u0105 jest podkre\u015blenie brytyjskiego rodowodu marki&#8230;","protected":false},"author":1,"featured_media":104045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-104044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=104044"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/104044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/104045"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=104044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=104044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=104044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}