{"id":10403,"date":"2011-12-01T18:22:46","date_gmt":"2011-12-01T17:22:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/interia-pl-wierna-temu-samemu-haslu\/"},"modified":"2011-12-01T18:22:46","modified_gmt":"2011-12-01T17:22:46","slug":"interia-pl-wierna-temu-samemu-haslu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/interia-pl-wierna-temu-samemu-haslu.html","title":{"rendered":"Interia.pl wierna temu samemu has\u0142u"},"content":{"rendered":"<p>Konsekwentna realizacja zamys\u0142u z 2008 roku ma na celu utrwalenie wizerunku Interia.pl jako portalu wszechstronnego, wiarygodnego i rzetelnego.<\/p>\n<p>Kampania prowadzona b\u0119dzie w internecie, radiu, kinach oraz na no\u015bnikach outdoorowych.<\/p>\n<p>Spoty radiowe pojawi\u0105 si\u0119 w radiu RMF FM, RMF Maxx i RMF Classic. Reklama internetowa &#8211; opr&oacute;cz autopromocji w serwisach nale\u017c\u0105cych do Grupy INTERIA.PL &#8211; obejmie m.in. serwisy bran\u017cowe oraz dzia\u0142ania w wyszukiwarkach.<\/p>\n<p>Spoty reklamowe pojawi\u0105 si\u0119 r&oacute;wnie\u017c w sieci kin Multikino. Kampania outdoorowa, zaplanowana w najwi\u0119kszych miastach Polski, realizowana b\u0119dzie na no\u015bnikach  Cityboard Media.<\/p>\n<p>Kampani\u0119 zaplanowa\u0142, przygotowa\u0142 i zakupi\u0142 we w\u0142asnym zakresie Dzia\u0142 Marketingu &amp; PR portalu, a jej warto\u015b\u0107 cennikowa wynosi ponad 5 milion&oacute;w z\u0142otych.<\/p>\n","protected":false},"excerpt":{"rendered":"Portal Interia.pl rozpocz\u0105\u0142 coroczn\u0105 kampani\u0105 wizerunkow\u0105, kt&oacute;rej has\u0142em przewodnim jest niezmiennie &#8222;Interia.pl. Wi\u0119cej ni\u017c si\u0119 spodziewasz&#8221;.","protected":false},"author":1,"featured_media":10404,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[442],"class_list":{"0":"post-10403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-interia-pl","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10403"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10404"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}