{"id":103940,"date":"2004-06-04T06:00:00","date_gmt":"2004-06-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/phd-przejmie-dzialania-marketingowe-dla-ebay\/"},"modified":"2004-06-04T06:00:00","modified_gmt":"2004-06-04T04:00:00","slug":"phd-przejmie-dzialania-marketingowe-dla-ebay","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/phd-przejmie-dzialania-marketingowe-dla-ebay.html","title":{"rendered":"PHD przejmie dzia\u0142ania marketingowe dla eBay"},"content":{"rendered":"<p><P>PHD przejmie kontrol\u0119 nad zleceniem wartym trzy miliony funt\u00f3w.<\/P><br \/>\n<P>W\u0142adze najwi\u0119kszej na \u015bwiecie platformy handlu elektronicznego w sieci planuj\u0105 specjaln\u0105 kampani\u0119, dzi\u0119ki kt\u00f3rej eBay b\u0119dzie postrzegany jako marka globalna. Dotychczasowe dzia\u0142ania marketingowe prowadzone by\u0142y w Niemczech i Stanach Zjednoczonych. <\/P><br \/>\n<P>Decyzja o wyborze PHD zapad\u0142a w przeddzie\u0144 zbli\u017caj\u0105cej si\u0119 pierwszej kampanii reklamowej eBay w Wielkiej Brytanii. Promocj\u0105 serwisu zajmie si\u0119 niezale\u017cna agencja Delaney Lund Knox Warren &amp; Partners.<\/P><br \/>\n<P>Przy okazji w\u0142adze eBay og\u0142osi\u0142y, \u017ce zysk serwisu w pierwszym kwartale wzr\u00f3s\u0142 o 59% w por\u00f3wnaniu z rokiem ubieg\u0142ym i wyni\u00f3s\u0142 424 miliony funt\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Nale\u017c\u0105ca do Omnicom Group agencja PHD zosta\u0142a zwyci\u0119zc\u0105 przetargu na obs\u0142ug\u0119 bud\u017cetu medialnego og\u0142oszonego przez serwis aukcyjny eBay. W decyduj\u0105cej fazie pokona\u0142a agencj\u0119 MediaCom (Grey Global Group).","protected":false},"author":1,"featured_media":103941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-103940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103940"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103941"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}