{"id":103896,"date":"2004-06-07T06:00:00","date_gmt":"2004-06-07T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/starcom-mediavest-obsluzy-oracle\/"},"modified":"2004-06-07T06:00:00","modified_gmt":"2004-06-07T04:00:00","slug":"starcom-mediavest-obsluzy-oracle","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/starcom-mediavest-obsluzy-oracle.html","title":{"rendered":"Starcom MediaVest obs\u0142u\u017cy Oracle"},"content":{"rendered":"<p><P>Z udost\u0119pnionych informacji wynika, \u017ce Starcom MediaVest zajmie si\u0119 produkcj\u0105 i planowaniem kampanii promocyjnych firmy wsp\u00f3lnie z agencj\u0105 Leo Burnett. Ponadto Starcom przejmie obowi\u0105zki planowania i zakupu medi\u00f3w.<\/P><br \/>\n<P>Przez ostatnie pi\u0119\u0107 lat kompleksow\u0105 obs\u0142ug\u0105 bud\u017cetu Oracle zajmowa\u0142a si\u0119 agencja MediaCom, wchodz\u0105ca w sk\u0142ad Grey Global Group. Wed\u0142ug raportu TNS Media Intelligence Oracle wyda\u0142o na reklam\u0119 w mediach w ubieg\u0142ym roku ponad trzydzie\u015bci milion\u00f3w dolar\u00f3w.<\/P><br \/>\n<P>Wyniki przetargu og\u0142oszono kilka dni po kolejnej nieudanej pr\u00f3bie przej\u0119cia przez Oracle rywala na rynku &#8211; PeopleSoft. Zarz\u0105d PS odrzuci\u0142 wart\u0105 7,7 miliarda dolar\u00f3w ofert\u0119 przedstawicieli koncernu z Kalifornii.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Starcom MediaVest (Publicis Groupe) obs\u0142u\u017cy warty pi\u0119\u0107dziesi\u0105t milion\u00f3w dolar\u00f3w bud\u017cet medialny Oracle Corporation, giganta na rynku system\u00f3w informatycznych. W ostatniej fazie przetargu pokona\u0142a ona agencje MediaCom oraz Initiative Media.","protected":false},"author":1,"featured_media":103897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-103896","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103896"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103897"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}