{"id":103889,"date":"2004-06-07T06:19:18","date_gmt":"2004-06-07T04:19:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rozkoszne-lato-z-onkenem\/"},"modified":"2004-06-07T06:19:18","modified_gmt":"2004-06-07T04:19:18","slug":"rozkoszne-lato-z-onkenem","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rozkoszne-lato-z-onkenem.html","title":{"rendered":"Rozkoszne lato z Onkenem"},"content":{"rendered":"<p>Billboardy emitowane s\u0105 w stacji TVN. O\u015bmiosekundowy spot w warstwie wizualnej przedstawia zmys\u0142owe sceny jedzenia jogurtu przez par\u0119 m\u0142odych ludzi. Degustacja dotyczy Jogurtu Letniego. Billboardowi towarzyszy claim: 'Rozkosznie ciep\u0142ego lata \u017cyczy Onken &#8211; producent Jogurt\u00f3w Letnich&#8217;. <\/p>\n<p>Celem akcji jest komunikowanie nowych smak\u00f3w Jogurt\u00f3w Letnich Onken oraz budowanie \u015bwiadomo\u015bci marki. Kampania skierowana jest g\u0142\u00f3wnie do kobiet w wieku 16 do 46 lat, mieszkaj\u0105cych w du\u017cych miastach. Kreacj\u0119 billboardu przygotowa\u0142a agencja PEPPERMINT. Agencja odpowiada tak\u017ce za jego realizacj\u0119. Zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Brand&#038;Media OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8217;Onken. Latem budzi zmys\u0142y&#8217; to tytu\u0142 kolejnej kampanii telewizyjnej jogurt\u00f3w Onken. Billboardy Sponsorskie w bloku Prognozy Pogody dla tej marki przygotowa\u0142a agencja PEPPERMINT. Kampania rozpocz\u0119\u0142a si\u0119 2 czerwca i potrwa do ko\u0144ca miesi\u0105ca.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-103889","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103889"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103889\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}