{"id":103871,"date":"2004-06-08T06:00:00","date_gmt":"2004-06-08T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/prawdziwy-mocny-smak-okocimia\/"},"modified":"2004-06-08T06:00:00","modified_gmt":"2004-06-08T04:00:00","slug":"prawdziwy-mocny-smak-okocimia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/prawdziwy-mocny-smak-okocimia.html","title":{"rendered":"Prawdziwy mocny smak Okocimia"},"content":{"rendered":"<p><P>Adresatami przekazu s\u0105 m\u0119\u017cczy\u017ani, kt\u00f3rzy ceni\u0105 takie warto\u015bci jak szczero\u015b\u0107 i autentyzm \u015bwiata, gdzie swoje miejsce ma prawdziwie mocne piwo i jego prawdziwy mocny smak. <\/P><br \/>\n<P>Koncepcja kreatywna filmu reklamowego &#8221;Prawda&#8221; opiera si\u0119 na weryfikowanie rzeczywisto\u015bci. <BR>Film obala pewne stereotypy jej postrzegania.<BR><BR>Prawdziwe pozostaje jedynie piwo OKOCIM MOCNE &#8211; o intensywnym, mocnym smaku i to stanowi g\u0142\u00f3wny przekaz filmu. <\/P><br \/>\n<P>Spot zrealizowany zosta\u0142 w dw\u00f3ch modu\u0142ach czasowych: 30&#8221; i 45&#8221;. Jego emisja rozpocznie si\u0119 8 czerwca na antenach TVP1, TVP2, TVN, TV4, Polsat.<\/P><br \/>\n<P>Zakupem medi\u00f3w zaje\u0142a si\u0119 Initiative Media.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pod tym has\u0142em w czerwcu rusza nowa wizerunkowa kampania marki OKOCIM MOCNE. Marka jest pierwsz\u0105 na polskim rynku w segmencie piw mocnych. Nadchodz\u0105ca kampania ma na celu wzmocnienie jej pozycji, a tak\u017ce skrystalizowanie wizerunku.","protected":false},"author":1,"featured_media":103872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-103871","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103871"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103872"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}