{"id":103833,"date":"2004-06-09T06:00:00","date_gmt":"2004-06-09T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/interaktywna-kampania-shreka-2\/"},"modified":"2004-06-09T06:00:00","modified_gmt":"2004-06-09T04:00:00","slug":"interaktywna-kampania-shreka-2","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/interaktywna-kampania-shreka-2.html","title":{"rendered":"Interaktywna kampania Shreka 2"},"content":{"rendered":"

Umowa z UIP umo\u017cliwi u\u017cytkownikom komunikatora pobranie z oficjalnej strony filmu (www.shrek2.com<\/A>) specjalnych emotikon.

Ponadto na stronie MSN Today znajdzie si\u0119 oficjalny zwiastun filmu, specjalne zaproszenia do obejrzenia kontynuacji przyg\u00f3d Shreka otrzymaj\u0105 r\u00f3wnie\u017c u\u017cytkownicy poczty Hotmail. Kreacj\u0105 zajmie si\u0119 agencja Feref. <\/P>
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To zaledwie cz\u0119\u015b\u0107 dzia\u0142a\u0144 promocyjnych nowego filmu, w kt\u00f3rym bohaterom g\u0142osu u\u017cyczyli m.in. Mike Myers, Cameron Diaz i Eddie Murphy. Podobne umowy partnerskie UIP podpisa\u0142a mi\u0119dzy innymi z Pepsi, Frito Lay, United States Postal Service oraz Hewlett Packard.<\/P>
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Agencja Zed, wchodz\u0105ca w sk\u0142ad ZenithOptimedia Group, poprzednio pracowa\u0142a dla UIP nad kampani\u0105 reklamow\u0105 filmu „Van Helsing” (wsp\u00f3lnie z portalem Yahoo!).<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wytw\u00f3rnia United International Pictures wyznaczy\u0142a agencj\u0119 Zed do przygotowania kampanii online filmu Shrek 2. W ramach umowy z MSN w promocji wykorzystany zostanie mi\u0119dzy innymi popularny program Instant Messenger.","protected":false},"author":1,"featured_media":103834,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-103833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103833"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103834"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}