{"id":1037,"date":"2013-08-30T12:19:50","date_gmt":"2013-08-30T10:19:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/oknoplast-sponsorem-borussi-dortmund\/"},"modified":"2013-08-30T12:19:50","modified_gmt":"2013-08-30T10:19:50","slug":"oknoplast-sponsorem-borussi-dortmund","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/oknoplast-sponsorem-borussi-dortmund.html","title":{"rendered":"Oknoplast sponsorem Borussi Dortmund"},"content":{"rendered":"<p>To kolejny europejski klub, kt&oacute;ry nawi\u0105za\u0142 wsp&oacute;\u0142prac\u0119 z polskim marketerem &#8211; wcze\u015bniej uczyni\u0142 to Inter Mediolan.<\/p>\n<p>Podczas meczy na Signal Iduna Park kibice zobacz\u0105 logotyp firmy na telebimach i videobandach wok&oacute;\u0142 murawy oraz w strefie Vip. Logo Oknoplast pojawi si\u0119 r&oacute;wnie\u017c na stronie internetowej klubu. Firma obecna b\u0119dzie r&oacute;wnie\u017c w komunikacji z fanami Borussii na ca\u0142ym \u015bwiecie, za po\u015brednictwem newsletter&oacute;w oraz z wykorzystaniem social medi&oacute;w. Do dyspozycji b\u0119dzie mia\u0142a r&oacute;wnie\u017c dzia\u0142ania skierowane do swoich partner&oacute;w handlowych i klient&oacute;w w postaci event&oacute;w czy program&oacute;w motywacyjnych, daj\u0105cych mo\u017cliwo\u015b\u0107 prze\u017cycia na \u017cywo emocji zwi\u0105zanych z meczami Borussii w Bundeslidze i Lidze Mistrz&oacute;w.<br \/>&nbsp;<br \/>Decyzja jest wynikiem strategii marketingowej, ukierunkowanej na ugruntowanie marki Oknoplast na ka\u017cdym z rynk&oacute;w, na kt&oacute;rych firma dzia\u0142a. Dzia\u0142ania marketingowe dobierane s\u0105 w zale\u017cno\u015bci od potrzeb danego rynku, a wsp&oacute;lnym mianownikiem jest pozycjonowanie firmy jako lidera w segmencie okien top premium. Poprzez sponsoring firma chce umocni\u0107 mark\u0119 na rynku niemieckim, gdzie posiada obecnie blisko 300 punkt&oacute;w handlowych.<\/p>\n","protected":false},"excerpt":{"rendered":"Przez ca\u0142y okres obowi\u0105zywania umowy marketer mo\u017ce pos\u0142ugiwa\u0107 si\u0119 tytu\u0142em Partnera Borussii Dortmund. Kontrakt daje tak\u017ce firmie prawo do pos\u0142ugiwania si\u0119 wizerunkami pi\u0142karzy we wszystkich materia\u0142ach promocyjnych.","protected":false},"author":1,"featured_media":1038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-1037","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1037"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1038"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}