{"id":103629,"date":"2004-06-17T06:00:00","date_gmt":"2004-06-17T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/british-airways-w-zamku\/"},"modified":"2004-06-17T06:00:00","modified_gmt":"2004-06-17T04:00:00","slug":"british-airways-w-zamku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/british-airways-w-zamku.html","title":{"rendered":"British Airways w zamku…"},"content":{"rendered":"

… znajd\u0105 si\u0119 specjalne bannery promuj\u0105ce najnowsz\u0105 ofert\u0119 lot\u00f3w z nowoczesnego portu w Gatwick.<\/P>
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Bannery wykonane w technologi Flash (o rozmiarze 300×100) przypominaj\u0105 na pierwszy rzut oka zamek b\u0142yskawiczny. Po klikni\u0119ciu zamek rozsuwa si\u0119, ukazuj\u0105c w\u0142a\u015bciw\u0105 tre\u015b\u0107 reklamow\u0105.<\/P>
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Kampania reklamowa wystartuje pod koniec tygodnia. Bannery zostan\u0105 umieszczone na stronie g\u0142\u00f3wnej portalu Yahoo! UK & Ireland, kt\u00f3r\u0105 odwiedza codziennie oko\u0142o 15 milion\u00f3w u\u017cytkownik\u00f3w.<\/P>
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– Przy realizacji tej kampanii w pe\u0142ni zintegrowali\u015bmy dzia\u0142ania ATL z reklam\u0105 online, wykorzystuj\u0105c specyficzn\u0105 rol\u0119 tego medium – stwierdzi\u0142 Joseph Sikorsky, digital marketing manager w British Airways.<\/P>
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Gatwick jest portem XXI wieku. Lotnisko co roku obs\u0142uguje oko\u0142o 22 miliony pasa\u017cer\u00f3w i jest stale rozbudowywane. W ci\u0105gu najbli\u017cszych kilku lat dyrekcja portu zamierza zainwestowa\u0107 w jego rozw\u00f3j 50-60 milion\u00f3w funt\u00f3w rocznie.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Oryginaln\u0105 kampani\u0119 reklamow\u0105 zrealizowa\u0142a agencja interaktywna iTraffic na zlecenie British Airways. Jeszcze w tym tygodniu na stronach brytyjskiego oddzia\u0142u portalu Yahoo!…","protected":false},"author":1,"featured_media":103630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-103629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103629"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103629\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103630"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}