{"id":103598,"date":"2004-06-18T06:00:00","date_gmt":"2004-06-18T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/paralotna-dla-henkla\/"},"modified":"2004-06-18T06:00:00","modified_gmt":"2004-06-18T04:00:00","slug":"paralotna-dla-henkla","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/paralotna-dla-henkla.html","title":{"rendered":"Paralotna dla Henkla"},"content":{"rendered":"<p><P>&#8230; billboardy sponsorskie, tablice billboardowe, a tak\u017ce layouty prasowe oraz reklamy na autobusach.<\/P><br \/>\n<P>Strategia dla marki zak\u0142ada powi\u0105zanie poszczeg\u00f3lnych produkt\u00f3w z r\u00f3\u017cnymi dziedzinami sport\u00f3w zespo\u0142owych takimi jak pi\u0142ka no\u017cna czy hokej, co podkre\u015bla fakt, \u017ce si\u0142a Ceresitu tkwi w po\u0142\u0105czeniu specjalistycznych produkt\u00f3w w jedn\u0105 niezawodn\u0105 dru\u017cyn\u0119. Przyczyn\u0105 takiego wyboru platformy komunikacyjnej by\u0142 tak\u017ce fakt, \u017ce zbli\u017caj\u0105 si\u0119 igrzyska olimpijskie.<\/P><br \/>\n<P>Zakupem i planowaniem medi\u00f3w na potrzeby kampanii zajmuje si\u0119 dom mediowy Optimum Media OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Paralotna zaadaptowa\u0142a mi\u0119dzynarodow\u0105 kampani\u0119 reklamow\u0105 dla marki Ceresit nale\u017c\u0105cej do firmy Henkel. Kampania dotyczy zapraw klej\u0105cych oraz system\u00f3w docieple\u0144 i wykorzystuje &#8230;","protected":false},"author":1,"featured_media":103599,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-103598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103598"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103599"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}