{"id":103505,"date":"2004-06-22T06:00:00","date_gmt":"2004-06-22T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ogilvy-and-mather-dla-coca-coli\/"},"modified":"2004-06-22T06:00:00","modified_gmt":"2004-06-22T04:00:00","slug":"ogilvy-and-mather-dla-coca-coli","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ogilvy-and-mather-dla-coca-coli.html","title":{"rendered":"Ogilvy and Mather dla Coca-Coli"},"content":{"rendered":"<p><P>Warto\u015b\u0107 bud\u017cetu medialnego marki Coke Classic nie jest znana, ale nieoficjalnie m\u00f3wi si\u0119 o kwocie 100 milion\u00f3w dolar\u00f3w, kt\u00f3re koncern zamierza przeznaczy\u0107 na reklam\u0119 w meksyka\u0144skich mediach.<\/P><br \/>\n<P>McCann Erickson (Interpublic Group) pozostanie g\u0142\u00f3wn\u0105 agencj\u0105 obs\u0142uguj\u0105c\u0105 bud\u017cet Coca-Coli w Meksyku &#8211; potwierdzili przedstawiciele koncernu. Wed\u0142ug Kelly Brooks z Coca-Cola Co. <BR><BR>Mc Cann b\u0119dzie nadal agencj\u0105 odpowiedzialn\u0105 za zakup powierzchni i czasu w mediach na reklam\u0119 produkt\u00f3w firmy. Nie podano natomiast jaki mia\u0142by by\u0107 jej udzia\u0142 w pracach nad zleceniem Ogilvy &amp; Mather.<\/P><br \/>\n<P>Od pocz\u0105tku 2003 roku agencja McCann Erickson straci\u0142a zlecenia Coca-Coli w Stanach Zjednoczonych (na rzecz Berlin Cameron\/Red Cell), Francji (Euro RSCG) oraz Wielkiej Brytanii (zlecenie przeje\u0142a niezale\u017cna agencja Mother). <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola wyznaczy\u0142a agencj\u0119 Ogilvy &amp; Mather (WPP Group) do przeprowadzenia kampanii reklamowej swojego produktu Coke Classic w Meksyku, drugim po Stanach Zjednoczonych najwi\u0119kszym rynku zbytu.","protected":false},"author":1,"featured_media":103506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-103505","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103505"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103506"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}