{"id":103497,"date":"2004-06-22T06:00:00","date_gmt":"2004-06-22T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/poszukiwania-schering-plough\/"},"modified":"2004-06-22T06:00:00","modified_gmt":"2004-06-22T04:00:00","slug":"poszukiwania-schering-plough","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/poszukiwania-schering-plough.html","title":{"rendered":"Poszukiwania Schering &#8211; Plough"},"content":{"rendered":"<p><P>&nbsp;Warto\u015b\u0107 bud\u017cetu ocenia si\u0119 na 400 milion\u00f3w dolar\u00f3w.<\/P><br \/>\n<P>Przedsi\u0119biorstwo poszukuje agencji, kt\u00f3ra zajmie si\u0119 promocj\u0105 wszystkich produkt\u00f3w Schering-Plough.<\/P><br \/>\n<P>Kilka ze sp\u00f3\u0142ek holdingowych, kt\u00f3re bior\u0105 udzia\u0142 w rozmowach, ju\u017c koordynuje dzia\u0142ania reklamowe poszczeg\u00f3lnych marek koncernu. Ogilvy &amp; Mather (WPP) pracuje nad promocj\u0105 preparatu Claritine, Euro RSCG, nale\u017c\u0105ca do Havas, obs\u0142uguje marki Coppertone i Dr Scholl. BBDO Worldwide (Omnicom Group) przygotowuje natomiast kampanie reklamowe lekarstwa o nazwie Nasonex.<\/P><br \/>\n<P>Publicis Groupe nie obs\u0142uguje obecnie \u017cadnej z marek przedsiebiorstwa, ale CEO Schering-Plough Fred Hassan wsp\u00f3\u0142pracowa\u0142 w przesz\u0142o\u015bci z agencj\u0105 Saatchi &amp; Saatchi przy promocji innych produkt\u00f3w.<\/P><br \/>\n<P>Koncern Schering-Plough, jeden z lider\u00f3w rynku farmaceutycznego, ma swoj\u0105 siedzib\u0119 w New Jersey i zatrudnia na ca\u0142ym \u015bwiecie ponad trzydzie\u015bci tysi\u0119cy pracownik\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Gigant farmaceutyczny Schering &#8211; Plough, producent m.in. popularnego leku Claritine, podj\u0105\u0142 rozmowy z holdingami Havas, Omnicom, Publicis Groupe i WPP na temat przekazania swojego globalnego bud\u017cetu medialnego jednej sieci reklamowej.","protected":false},"author":1,"featured_media":103498,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-103497","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103497"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103498"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}