{"id":103447,"date":"2004-06-23T07:05:07","date_gmt":"2004-06-23T05:05:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ad-pharma-z-akcja-promocyjna\/"},"modified":"2004-06-23T07:05:07","modified_gmt":"2004-06-23T05:05:07","slug":"ad-pharma-z-akcja-promocyjna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ad-pharma-z-akcja-promocyjna.html","title":{"rendered":"Ad Pharma z akcj\u0105 promocyjn\u0105"},"content":{"rendered":"<p>Umowa obejmuje obs\u0142ug\u0119 zwi\u0105zan\u0105 z wprowadzeniem na rynek polski dw\u00f3ch lek\u00f3w OTC: uspokajaj\u0105cego leku zio\u0142owego oraz zio\u0142owych tabletek nasennych. Do zada\u0144 agencji w pierwszym etapie nale\u017ce\u0107 b\u0119d\u0105 dzia\u0142ania BTL: ulotki, foldery, standy oraz ATL prasowy skierowane do farmaceut\u00f3w oraz konsument\u00f3w.<\/p>\n<p>Przy tworzeniu strategii dzia\u0142ania dla firmy Pharbio zastosowano system komunikacji marketingowej Deep Service. Jest to narz\u0119dzie, kt\u00f3re umo\u017cliwia podejmowanie szybkich decyzji i dzia\u0142a\u0144, tak istotnych w zarz\u0105dzaniu komunikacj\u0105 marketingow\u0105.<\/p>\n","protected":false},"excerpt":{"rendered":"Ad PHARMA, wyspecjalizowana w komunikacji marketingowej preparat\u00f3w farmaceutycznych firma z Grupy Reklamowej Art Meritum Marketing Communication, wygra\u0142a przetarg organizowany przez firm\u0119 Pharbio.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-103447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103447"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103447\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}