{"id":103410,"date":"2004-06-24T06:00:00","date_gmt":"2004-06-24T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/grey-worldwide-opracuje-kampanie-tanqueray\/"},"modified":"2004-06-24T06:00:00","modified_gmt":"2004-06-24T04:00:00","slug":"grey-worldwide-opracuje-kampanie-tanqueray","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/grey-worldwide-opracuje-kampanie-tanqueray.html","title":{"rendered":"Grey Worldwide opracuje kampani\u0119 Tanqueray"},"content":{"rendered":"

Warto\u015b\u0107 bud\u017cetu oceniana jest na dwadzie\u015bcia pi\u0119\u0107 milion\u00f3w dolar\u00f3w. <\/P>
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Schieffelin & Somerset jest sp\u00f3\u0142k\u0105 joint venture firm Diageo oraz Moet Hennessy Louis Vuitton. <\/P>
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Agencja Grey Worldwide obs\u0142uguje ju\u017c marki nale\u017c\u0105ce do Diageo – Captain Morgan i Crown Royal. Ponadto wchodz\u0105ca w sk\u0142ad holdingu Grey Global Group agencja MediaCom realizuje obowi\u0105zki planowania i zakupu medi\u00f3w dla wszystkich marek Diageo w Ameryce P\u00f3\u0142nocnej.<\/P>
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Dotychczas bud\u017cet obs\u0142ugiwa\u0142a agencja J. Walter Thompson (WPP Group). W\u0142a\u015bciciele Schieffelin & Somerset przeznaczyli w ubieg\u0142ym roku dziesi\u0119\u0107 milion\u00f3w dolar\u00f3w na reklam\u0119 ginu Tanqueray – wynika z raportu TNS Media Intelligence\/CMR. <\/P>
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– Jeste\u015bmy zaszczyceni, \u017ce mamy mo\u017cliwo\u015b\u0107 dodania Tanqueray do naszego portfolio prac dla Diageo. To specyficzna marka, kt\u00f3r\u0105 chcia\u0142oby obs\u0142ugiwa\u0107 wiele agencji – stwierdzi\u0142 w specjalnym o\u015bwiadczeniu Steve Ballmer, dyrektor generalny Grey North America.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Grey Worldwide wygra\u0142a przetarg na obs\u0142ug\u0119 bud\u017cetu medialnego firmy Schieffelin & Somerset. Dzia\u0142ania promocyjne obejm\u0105 g\u0142\u00f3wnie kampani\u0119 reklamow\u0105 ginu Tanqueray.","protected":false},"author":1,"featured_media":103411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-103410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103410"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103411"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}