{"id":103319,"date":"2004-06-28T06:00:00","date_gmt":"2004-06-28T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wspolna-kampania-bmw-i-ipod\/"},"modified":"2004-06-28T06:00:00","modified_gmt":"2004-06-28T04:00:00","slug":"wspolna-kampania-bmw-i-ipod","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/wspolna-kampania-bmw-i-ipod.html","title":{"rendered":"Wsp\u00f3lna kampania BMW i iPod"},"content":{"rendered":"

Specjalny odtwarzacz b\u0119dzi\u0119 umo\u017cliwia\u0142 kierowcy bezproblemowy dost\u0119p do katalogu utwor\u00f3w, mo\u017cliwo\u015b\u0107 zmiany piosenki oraz kontrol\u0119 nag\u0142o\u015bnienia – wszystko bez straty panowania nad samochodem w czasie jazdy.<\/P>
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Kampani\u0119 reklamow\u0105 pod has\u0142em „Control freaks, rejoice” przygotowa\u0142a agencja Fallon, nale\u017c\u0105ca do holdingu Publicis Groupe. Dzia\u0142ania promocyjne obejm\u0105 reklam\u0119 w prasie, reklam\u0119 outdoorow\u0105 oraz promocyjne spoty w radiu i telewizji. Ponadto uruchomiono specjaln\u0105 witryn\u0119 internetow\u0105 ipodyourbmw.com<\/A>.<\/P>
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Instalacja odtwarzacza cyfrowego iPod b\u0119dzie kosztowa\u0107 wszystkich ch\u0119tnych 149 dolar\u00f3w. BMW wst\u0119pnie zaoferuje iPod w swoich trzech eksluzywnych modelach samochod\u00f3w – Z4, X3 oraz X5. Do ko\u0144ca roku koncern planuje wprowadzi\u0107 mo\u017cliwo\u015b\u0107 instalacji odtwarzacza w samochodach Mini Cooper.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Firmy Apple oraz BMW og\u0142osi\u0142y podj\u0119cie wsp\u00f3lnych dzia\u0142a\u0144 promocyjnych swoich produkt\u00f3w. W ramach umowy Apple zaoferuje zintegrowane odtwarzacze cyfrowe iPod, kt\u00f3re b\u0119d\u0105 dost\u0119pne w samochodach marki BMW.","protected":false},"author":1,"featured_media":103320,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-103319","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103319"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103320"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}