{"id":103176,"date":"2004-07-01T06:00:00","date_gmt":"2004-07-01T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lodowa-kampania-volkswagena\/"},"modified":"2004-07-01T06:00:00","modified_gmt":"2004-07-01T04:00:00","slug":"lodowa-kampania-volkswagena","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lodowa-kampania-volkswagena.html","title":{"rendered":"Lodowa kampania Volkswagena"},"content":{"rendered":"<p><P>wersji Twist Volkswagena Polo,&nbsp;oferuj\u0105cego m.in. specjalny system klimatyzacji. Rze\u017aba zosta\u0142a wykonana przez firm\u0119 The Ice Box, zajmuj\u0105c\u0105 si\u0119 tego typu dzia\u0142alno\u015bci\u0105. <\/P><br \/>\n<P>Trzech pracownik\u00f3w firmy przez blisko 350 godzin przygotowywa\u0142o lodow\u0105 kopi\u0119 samochodu. Ca\u0142y czas pracowali oni w temperaturze -10 stopni Celsjusza. Ostateczna waga rze\u017aby przekroczy\u0142a osiem i p\u00f3\u0142 tony.<\/P><br \/>\n<P>&#8211; Pracowali\u015bmy dotychczas dla wielu marek na Wyspach Brytyjskich i w Europie, g\u0142\u00f3wnie przy obs\u0142udze event\u00f3w. Promocja Polo Twist jest naszym pierwszym tak powa\u017cnym projektem skierowanym do konkretnej grupy odbiorc\u00f3w &#8211; stwierdzi\u0142 Philip Hughes, dyrektor The Ice Box. <\/P><br \/>\n<P>Zdj\u0119cia samochodu z lodu, zaparkowanego na ulicach Londynu, zostan\u0105 wykorzystane w kampanii prasowej Volkswagena Polo Twist.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Nietypowy spos\u00f3b promocji nowego modelu Polo Twist wybra\u0142a firma Volkswagen. Rzeczywistych rozmiar\u00f3w lodowa replika samochodu &quot;zaparkowa\u0142a&quot; przed Saatchi Art Gallery w Londynie. Jest to jeden z element\u00f3w nowej kampanii reklamowej &#8230;","protected":false},"author":1,"featured_media":103177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-103176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103176"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103177"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}