{"id":103055,"date":"2004-07-06T06:00:00","date_gmt":"2004-07-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-marka-pepsi\/"},"modified":"2004-07-06T06:00:00","modified_gmt":"2004-07-06T04:00:00","slug":"nowa-marka-pepsi","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-marka-pepsi.html","title":{"rendered":"Nowa marka Pepsi"},"content":{"rendered":"<p><P>&#8230; telewizj\u0119 Fox.<BR><BR>Debiut Pepsi Edge nast\u0119puje dok\u0142adnie miesi\u0105c po rozpocz\u0119ciu przez Coca-Col\u0119 kampanii reklamowej konkurencyjnego napoju o nazwie C2.<BR><BR>Pierwszy ze spot\u00f3w promocyjnych Coca &#8211; Coli zosta\u0142 w\u00f3wczas zaprezentowany podczas fina\u0142u programu &#8222;American Idol&#8221;.<\/P><br \/>\n<P>Filmy reklamowe, kt\u00f3re zostan\u0105 wyemitowane w telewizji Fox, zosta\u0142y wyprodukowane przez nowojorski oddzia\u0142 agencji BBDO, nale\u017c\u0105cej do holdingu Omnicom Group. <BR><BR>Przedstawiaj\u0105 r\u00f3\u017cnych bohater\u00f3w w humorystycznych sytuacjach. Spoty ko\u0144czy has\u0142o kampanii: &#8222;This moment deserves a Pepsi Edge&#8221;. <\/P><br \/>\n<P>Pocz\u0105tkowy etap dzia\u0142a\u0144 promocyjnych obejmie r\u00f3wnie\u017c reklam\u0119 Pepsi Edge w prasie.<\/P><br \/>\n<P>Nie podano jak\u0105 sum\u0119 Pepsi zamierza przeznaczy\u0107 na promocj\u0119 w mediach nowego napoju. W ostatnim czasie firma wyda\u0142a 30 milion\u00f3w dolar\u00f3w na promocj\u0119 swoich g\u0142\u00f3wnych produkt\u00f3w: Pepsi Vanilla (w 2003 roku) oraz Pepsi Blue (2002 r.).<\/P><br \/>\n<P>Dla por\u00f3wnania &#8211; Coca-Cola na kampani\u0119 reklamow\u0105 C2 przeznaczy\u0142a 50 milion\u00f3w dolar\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pepsi rozpoczyna intensywn\u0105 promocj\u0119 nowej marki w\u015br\u00f3d napoj\u00f3w \u015brednio &#8211; kalorycznych &#8211; Pepsi Edge. Pierwsze spoty reklamowe pojawi\u0142y si\u0119 podczas transmisji z wy\u015bcig\u00f3w samochodowych &quot;Pepsi 400&quot; transmitowanych przez &#8230;","protected":false},"author":1,"featured_media":103056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-103055","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103055"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103056"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}