{"id":103051,"date":"2004-07-06T06:00:00","date_gmt":"2004-07-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/leo-burnett-dla-petsmart\/"},"modified":"2004-07-06T06:00:00","modified_gmt":"2004-07-06T04:00:00","slug":"leo-burnett-dla-petsmart","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/leo-burnett-dla-petsmart.html","title":{"rendered":"Leo Burnett dla PetsMart"},"content":{"rendered":"<p><P>W decyduj\u0105cej fazie przetargu agencja Leo Burnett pokona\u0142a DDB (Omnicom Group), J. Walter Thompson (WPP Group) oraz siostrzan\u0105 Publicis. Leo Burnett zajmie si\u0119 przygotowaniem i obs\u0142ug\u0105 kampanii reklamowej PetsMart. <\/P><br \/>\n<P>Obowi\u0105zki planowania i zakupu medi\u00f3w powierzono agencji Mediaedge:cia, wchodz\u0105cej w sk\u0142ad WPP Group. Od 2002 roku bud\u017cet reklamowy PetsMart obs\u0142ugiwa\u0142a niezale\u017cna agencja Doner. <\/P><br \/>\n<P>Wed\u0142ug raportu TNS Media Intelligence\/CMR firma PetsMart wyda\u0142a w 2003 roku na reklam\u0119 ok. 24,6 miliona dolar\u00f3w. W pierwszym kwartale tego roku na promocj\u0119 przeznaczono 3,5 miliona dolar\u00f3w.<\/P><br \/>\n<P>PetsMart posiada ponad 660 swoich sklep\u00f3w w Stanach Zjednoczonych i Kanadzie. Produkty dystrybuowane przez firm\u0119 s\u0105 r\u00f3wnie\u017c dost\u0119pne w sklepie internetowym petsmart.com.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Sie\u0107 sklep\u00f3w PetsMart, oferuj\u0105ca produkty dla zwierz\u0105t, przyzna\u0142a sw\u00f3j bud\u017cet reklamowy agencji Leo Burnett, nale\u017c\u0105cej do holdingu Publicis Group. Warto\u015b\u0107 bud\u017cetu ocenia si\u0119 na kwot\u0119 30 milion\u00f3w dolar\u00f3w.","protected":false},"author":1,"featured_media":103052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-103051","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103051"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103052"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}