{"id":103004,"date":"2004-07-07T06:00:00","date_gmt":"2004-07-07T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/j-walter-thompson-dla-forda\/"},"modified":"2004-07-07T06:00:00","modified_gmt":"2004-07-07T04:00:00","slug":"j-walter-thompson-dla-forda","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/j-walter-thompson-dla-forda.html","title":{"rendered":"J. Walter Thompson dla Forda"},"content":{"rendered":"<p><P>Dzi\u0119ki decyzji w\u0142adz koncernu J. Walter Thompson zajmie si\u0119 promocj\u0105 marki na ostatnim dotychczas niezagospodarowanym pod tym wzgl\u0119dem rynku. <BR><BR>Dotychczas agencja koordynowa\u0142a dzia\u0142ania reklamowe firmy Ford w dwunastu innych regionach azjatyckich oraz w ponad pi\u0119\u0107dziesi\u0119ciu krajach na ca\u0142ym \u015bwiecie. <\/P><br \/>\n<P>Konkurentem tokijskiego biura J. Walter Thompson w przetargu by\u0142a jedna z najwi\u0119kszych japo\u0144skich agencji reklamowych &#8211; Hakuhudo. Obs\u0142uguje ona ju\u017c bud\u017cet medialny kontrolowanego przez Forda koncernu Mazda Motor Corporation. <BR><BR>Ponadto agencja pracuje na terenie Japonii dla konkurencyjnego Nissan Motor Corporation i wspiera dzia\u0142ania agencji TBWA\/Chiat\/Day (Omnicom Group) w promocji brandu na \u015bwiecie.<\/P><br \/>\n<P>Wed\u0142ug ekspert\u00f3w Japonia jest drugim najwi\u0119kszym motoryzacyjnym rynkiem \u015bwiata.<\/P><br \/>\n<P>Koncern Ford Motor Company ma fabryki swoich samochod\u00f3w w 24 krajach na wszystkich kontynentach. W 2001 r. sprzeda\u0142 prawie 7 milion\u00f3w pojazd\u00f3w. Zatrudnia oko\u0142o 350 tysi\u0119cy pracownik\u00f3w. Uznawany jest za najwi\u0119kszy koncern motoryzacyjny na \u015bwiecie.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Japo\u0144ski oddzia\u0142 koncernu Ford Motor Company powierzy\u0142 sw\u00f3j bud\u017cet medialny agencji J. Walter Thompson, nale\u017c\u0105cej do holdingu WPP Group. Warto\u015b\u0107 kontraktu ocenia si\u0119 na 20 milion\u00f3w dolar\u00f3w.","protected":false},"author":1,"featured_media":103005,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-103004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=103004"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/103004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/103005"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=103004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=103004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=103004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}