{"id":102980,"date":"2004-07-08T06:00:00","date_gmt":"2004-07-08T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mediaedgecia-dla-ferrero\/"},"modified":"2004-07-08T06:00:00","modified_gmt":"2004-07-08T04:00:00","slug":"mediaedgecia-dla-ferrero","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mediaedgecia-dla-ferrero.html","title":{"rendered":"Mediaedge:cia dla Ferrero"},"content":{"rendered":"<p><P>Warto\u015b\u0107 bud\u017cetu ocenia si\u0119 na ponad 12 milion\u00f3w funt\u00f3w.<\/P><br \/>\n<P>W przetargu zorganizowanym przez firm\u0119 wzi\u0119\u0142y r\u00f3wnie\u017c udzia\u0142 agencje Vizeum, Allmond Partnership i OMD.<\/P><br \/>\n<P>Zlecenie obejmuje kilka najbardziej znanych marek Ferrero, takich jak Ferrero Rocher, Kinder Surprise, Kinder Bueno, Kinder Chocolate, Kinder Happy Hippo, Tic Tac oraz Nutella.<\/P><br \/>\n<P>Dotychczas obowi\u0105zki planowania i zakupu medi\u00f3w dla brytyjskiego oddzia\u0142u firmy Ferrero spoczywa\u0142y na agencji Initiative. Dziesi\u0119cioletnia wsp\u00f3\u0142praca dobieg\u0142a ko\u0144ca w maju tego roku.<\/P><br \/>\n<P>Partnerem Ferrero na kilku pozosta\u0142ych rynkach europejskich, wliczaj\u0105c w to Niemcy i Francj\u0119, pozostanie agencja reklamowa Carat.<\/P><br \/>\n<P>&#8211; Cieszymy si\u0119 z decyzji w\u0142adz Ferrero. Kampanie realizowane dla tej firmy s\u0105 du\u017cym wyzwaniem &#8211; stwierdzi\u0142 Rob Norman, przewodnicz\u0105cy agencji Mediaedge:cia.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Mediaedge:cia, nale\u017c\u0105ca do holdingu WPP Group, zosta\u0142a wyznaczona przez brytyjski oddzia\u0142 Ferrero do obs\u0142ugi bud\u017cetu medialnego firmy. Do obowi\u0105zk\u00f3w agencji nale\u017ce\u0107 b\u0119dzie planowanie i zakup medi\u00f3w.","protected":false},"author":1,"featured_media":102981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102980"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102981"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}