{"id":102882,"date":"2004-07-13T06:00:00","date_gmt":"2004-07-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dwa-budzety-philip-morris\/"},"modified":"2004-07-13T06:00:00","modified_gmt":"2004-07-13T04:00:00","slug":"dwa-budzety-philip-morris","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dwa-budzety-philip-morris.html","title":{"rendered":"Dwa bud\u017cety Philip Morris"},"content":{"rendered":"<p><P>&#8230; \u015brodki na kampani\u0119 prewencyjn\u0105 w Stanach Zjednoczonych, skierowan\u0105 do m\u0142odzie\u017cy pal\u0105cej papierosy.<\/P><br \/>\n<P>Aktualnie bud\u017cet przeznaczony na reklam\u0119 korporacyjn\u0105 Philip Morris USA obs\u0142uguje agencja Leo Burnett USA, nale\u017c\u0105ca do holdingu Publicis Groupe. Y&amp;R Advertising, agencja wchodz\u0105ca w sk\u0142ad WPP Group, pracuje natomiast nad kszta\u0142tem kampanii antynikotynowych firmy w USA.<\/P><br \/>\n<P>Dodatkowo agencja Leo Burnett jest odpowiedzialna za g\u0142\u00f3wny bud\u017cet kreatywny produkt\u00f3w Philip Morris USA.<\/P><br \/>\n<P>&#8211; Regularnie odnawiamy zlecenia na obs\u0142ug\u0119 obydwu naszych bud\u017cet\u00f3w. Takie dzia\u0142anie jest zgodne z praktyk\u0105 biznesow\u0105 firmy &#8211; skomentowa\u0142a decyzj\u0119 koncernu rzeczniczka Philip Morris.<\/P><br \/>\n<P>Z danych TNS Media Intelligence\/CMR wynika, \u017ce Altria Group, do kt\u00f3rej nale\u017cy koncern Philip Morris, wyda\u0142a w 2003 r. na reklam\u0119 produkt\u00f3w tytoniowych w ameryka\u0144skich mediach 103 miliony dolar\u00f3w.<\/P><br \/>\n<P>Philip Morris USA, dzia\u0142aj\u0105cy w ramach Philip Morris Companies Inc., produkuje szereg najbardziej znanych gatunk\u00f3w papieros\u00f3w: Marlboro, najlepiej sprzedaj\u0105ce si\u0119 papierosy w USA i na \u015bwiecie; a tak\u017ce Benson &amp; Hedges, Merit, Virginia Slims, Parliament i Basic.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Koncern tytoniowy Philip Morris USA og\u0142osi\u0142 przetarg, kt\u00f3ry ma za zadanie wy\u0142oni\u0107 agencje odpowiedzialne za obs\u0142ug\u0119 dw\u00f3ch bud\u017cet\u00f3w reklamowych firmy. Pierwszy z nich obejmuje reklam\u0119 korporacyjn\u0105 firmy, drugi zawiera&#8230;","protected":false},"author":1,"featured_media":102883,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102882","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102882"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102883"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}