{"id":102878,"date":"2004-07-13T06:00:00","date_gmt":"2004-07-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/euro-rscg-zmienia-wizerunek-pieguskow\/"},"modified":"2004-07-13T06:00:00","modified_gmt":"2004-07-13T04:00:00","slug":"euro-rscg-zmienia-wizerunek-pieguskow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/euro-rscg-zmienia-wizerunek-pieguskow.html","title":{"rendered":"Euro RSCG zmienia wizerunek Piegusk\u00f3w"},"content":{"rendered":"<p><P>Celem kampanii jest budowa nowego wizerunku marki Pieguski w oparciu o Pieguski Markizy, kt\u00f3re mo\u017cna je\u015b\u0107 w bardzo &#8222;zakr\u0119cony&#8221; spos\u00f3b. <BR><BR>Pomys\u0142 kreatywny bazuje na unikalnym rytuale jedzenia Piegusk\u00f3w Markiz, czyli przekr\u0119caniu ciastka, aby dosta\u0107 si\u0119 do pysznego nadzienia. Taki spos\u00f3b jedzenia to dobra zabawa z Pieguskami i prze\u0142amanie konwencji &#8222;grzecznego&#8221; jedzenia.<\/P><br \/>\n<P>Dodatkowym odr\u00f3\u017cnieniem marki od konkurencji jest fakt, \u017ce spot zosta\u0142 w ca\u0142o\u015bci wykonany w formie nowoczesnej animacji. G\u0142\u00f3wnym bohaterem spotu a zarazem personalizacj\u0105 charakteru marki, jest Piegus &#8211; nie\u017ale zakr\u0119cony rudzielec, kt\u00f3ry komentuje zabaw\u0119 z markizami.<\/P><br \/>\n<P>Spot emitowany jest w TVP, Polsat, TVN, TV4, FoxKids, Cartoon, Minimax. Planowanie oraz zakup medi\u00f3w przygotowa\u0142 MediaCom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Od 12 lipca jest emitowana nowa reklama telewizyjna Piegusk\u00f3w pt. &quot;Nie\u017ale zakr\u0119cony&quot; przygotowana przez agencj\u0119 Euro RSCG Warsaw dla LU Polska. Towarzyszy jej nowy slogan marki: &quot;Pieguski Markizy. Wkr\u0119\u0107 si\u0119 do zabawy&quot;.","protected":false},"author":1,"featured_media":102879,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-102878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102878"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102879"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}