{"id":102866,"date":"2004-07-13T21:18:40","date_gmt":"2004-07-13T19:18:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowe-btl-dla-mbanku\/"},"modified":"2004-07-13T21:18:40","modified_gmt":"2004-07-13T19:18:40","slug":"nowe-btl-dla-mbanku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowe-btl-dla-mbanku.html","title":{"rendered":"Nowe BTL dla mBanku"},"content":{"rendered":"<p>Nowa linia materia\u0142\u00f3w BTL jest wyrazem otwartej, progresywnej strategii banku i odpowiada na zapotrzebowanie Klient\u00f3w oczekuj\u0105cych czytelnego komunikatu zwi\u0105zanego z ofert\u0105. <\/p>\n<p><?plik( 2137,'center','')?><br \/>\nW stworzonej kreacji dobrze znany &#8222;mKwiatek&#8221;, logo banku, wyst\u0119puje w nowych, zaskakuj\u0105cych ods\u0142onach. Zabawa w uk\u0142adanie logo z ca\u0142kiem nowych element\u00f3w przyci\u0105ga uwag\u0119 potencjalnego Klienta poprzez proste skojarzenia, jednocze\u015bnie wzmacniaj\u0105c \u015bwiadomo\u015b\u0107 marki.<\/p>\n<p>Przygotowane materia\u0142y wyra\u017anie podkre\u015blaj\u0105 charakter zmian strategicznych, wysuwaj\u0105c na pierwszy plan najistotniejsze i najbardziej po\u017c\u0105dane cechy oferty: korzy\u015b\u0107 i wygod\u0119, kt\u00f3r\u0105 uzupe\u0142nia bezpiecze\u0144stwo us\u0142ug. <\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa CZTERYCZWARTE realizuje nowy etap kampanii promocyjnej dla mBanku &#8211; pierwszego wirtualnego banku w Polsce. G\u0142\u00f3wnym przekazem s\u0105 strategiczne warto\u015bci mBanku: maksimum korzy\u015bci, maksimum wygody, maksimum bezpiecze\u0144stwa, kt\u00f3re uzupe\u0142nia kreacja oparta na pomy\u015ble wykorzystania logo mBanku w spos\u00f3b \u015bwie\u017cy, nowatorski, a zarazem niekonwencjonalny.","protected":false},"author":1,"featured_media":102867,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102866","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102866"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102867"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}