{"id":10285,"date":"2011-12-07T01:33:37","date_gmt":"2011-12-07T00:33:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lodz-kreuje-i-ma-nowy-logotyp\/"},"modified":"2011-12-07T01:33:37","modified_gmt":"2011-12-07T00:33:37","slug":"lodz-kreuje-i-ma-nowy-logotyp","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/lodz-kreuje-i-ma-nowy-logotyp.html","title":{"rendered":"&#8222;\u0141\u00f3d\u017a kreuje&#8221; i ma nowy logotyp"},"content":{"rendered":"<p>Nowy logotyp, zdaniem Justyny \u017bychalskiej, autorki projektu, ma w warstwie graficznej nawi\u0105zywa\u0107 do alfabetu W\u0142adys\u0142awa Strzemi\u0144skiego, wybitnego tworcy polskiej awangardy.<\/p>\n<p>&#8211; Baz\u0105 jest przede wszystkim geometria, konkret formy, czytelno\u015b\u0107, prostota &#8211; wylicza \u017bychalska. Zdaniem autorki si\u0142\u0105 logotypu ma by\u0107 fakt, \u017ce mo\u017ce on by\u0107 czytany oraz postrzegany na poziomie formy abstrakcyjnej.<\/p>\n<p>Projekt Justyny \u017bychalskiej zwyci\u0119\u017cy\u0142 w og\u0142oszonym przez miasto konkursie, w kt&oacute;rym zg\u0142oszone prace oceniali m.in. wyk\u0142adowcy&nbsp;\u0142&oacute;dzkiej ASP, radni oraz specjali\u015bci ds. komunikacji spo\u0142ecznej.<\/p>\n<p>Logotyp funkcjonuje w dw&oacute;ch wersjach: podstawowej &#8211; wertykalnej i horyzontalnej. Tw&oacute;rcy projektu przygotowali tak\u017ce ksi\u0119g\u0119 znaku i system identyfikacji wizualnej, kt&oacute;rych \u0141&oacute;d\u017a dot\u0105d nie posiada\u0142a.<\/p>\n<p>Znak graficzny wraz z has\u0142em s\u0105 elementami strategii &#8222;\u0141&oacute;d\u017a &#8211; centrum przemys\u0142&oacute;w kreatywnych&#8221;. Projekt kosztowa\u0142 miasto 50 tys. z\u0142.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;\u0141&oacute;d\u017a kreuje&#8221; to nowe has\u0142o promocyjne \u0141odzi. Miasto zyska\u0142o r&oacute;wnie\u017c logotyp, kt&oacute;ry symbolizuje nowy, kreatywny etap rozwoju.","protected":false},"author":1,"featured_media":10286,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[],"class_list":{"0":"post-10285","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=10285"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/10285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/10286"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=10285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=10285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=10285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}