{"id":102775,"date":"2004-07-16T06:00:00","date_gmt":"2004-07-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/starcom-i-carat-dla-pg\/"},"modified":"2004-07-16T06:00:00","modified_gmt":"2004-07-16T04:00:00","slug":"starcom-i-carat-dla-pg","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/starcom-i-carat-dla-pg.html","title":{"rendered":"Starcom i Carat dla P&G"},"content":{"rendered":"

… planowanie i zakup medi\u00f3w dla koncernu w Stanach Zjednoczonych.<\/P>
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W trwaj\u0105cym trzy miesi\u0105ce przetargu wzi\u0119\u0142y r\u00f3wnie\u017c udzia\u0142 domy mediowe Media Planning Group (Havas), MediaCom (Grey Global Group) oraz Targetbase (Omnicom Group).<\/P>
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P & G przyzna\u0142 domowi Starcom MediaVest Group obs\u0142ug\u0119 marek Fabric Care, Home Care, Health Care i Beauty Care. Carat zajmie si\u0119 natomiast planowaniem i zakupem medi\u00f3w dla brand\u00f3w Baby Care, Pet Care i Family Care. <\/P>
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Koncern przeznaczy\u0142 w ubieg\u0142ym roku na promocj\u0119 swoich produkt\u00f3w 2,7 miliarda dolar\u00f3w i jest jednym z najwi\u0119kszych reklamodawc\u00f3w na \u015bwiecie. Obecnie Procter & Gamble rozszerza metody swoich dzia\u0142a\u0144 reklamowych, k\u0142ad\u0105c wi\u0119kszy nacisk m.in. na kampanie online, kosztem reklamy telewizyjnej i prasowej. <\/P>
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– Starcom Mediavest Group i Carat zaproponowa\u0142y najlepsze w swojej klasie innowacyjne rozwi\u0105zania, kt\u00f3re stawiaj\u0105 konsumenta w samym centrum procesu komunikacji. Dzi\u0119ki zintegrowaniu r\u00f3\u017cnych kana\u0142\u00f3w b\u0119dziemy w stanie, dzi\u0119ki naszym rozwi\u0105zaniom, dociera\u0107 do wi\u0119kszej ilo\u015bci potencjalnych klient\u00f3w – stwierdzi\u0142 w specjalnym o\u015bwiadczeniu Ted Woehrle, wiceprezydent P&G ds. marketingu.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Procter & Gamble powierzy\u0142 domom mediowym Starcom MediaVest Group (Publicis Groupe) oraz Carat (Group Aegis) sw\u00f3j bud\u017cet medialny o warto\u015bci 2,5 miliarda dolar\u00f3w. Do ich obowi\u0105zk\u00f3w nale\u017ce\u0107 b\u0119dzie …","protected":false},"author":1,"featured_media":102776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102775"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102776"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}