{"id":102759,"date":"2004-07-16T06:00:00","date_gmt":"2004-07-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mullen-obsluzy-budzet-voom\/"},"modified":"2004-07-16T06:00:00","modified_gmt":"2004-07-16T04:00:00","slug":"mullen-obsluzy-budzet-voom","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mullen-obsluzy-budzet-voom.html","title":{"rendered":"Mullen obs\u0142u\u017cy bud\u017cet Voom"},"content":{"rendered":"<p><P>&#8230; na 50 milion\u00f3w dolar\u00f3w.<\/P><br \/>\n<P>W przetargu wzi\u0119\u0142y r\u00f3wnie\u017c udzia\u0142 Martin Agency, nale\u017c\u0105ca do Interpublic Group, TBWA\/Chiat\/Day (Omnicom Group) oraz agencja The Sloan Group, r\u00f3wnie\u017c wchodz\u0105ca w sk\u0142ad holdingu Interpublic. <\/P><br \/>\n<P>Dotychczas bud\u017cet reklamowy Voom obs\u0142ugiwa\u0142a agencja Lowe (Interpublic Group), kt\u00f3ra przej\u0119\u0142a zlecenie w maju 2003 roku. Wed\u0142ug danych TNS Media Intelligence\/CMR ameryka\u0144ska telewizja satelitarna wyda\u0142a na promocj\u0119 w mediach 794 tysi\u0105ce dolar\u00f3w (\u0142\u0105cznie ameryka\u0144skie stacje przeznaczy\u0142y w ubieg\u0142ym roku na reklam\u0119 36 milion\u00f3w dolar\u00f3w).<\/P><br \/>\n<P>Uruchomiona w ubieg\u0142ym roku telewizja satelitarna Voom posiada w Stanach Zjednoczonych ponad 8,000 subskrynent\u00f3w. Przedstawiciele stacji licz\u0105, \u017ce dzi\u0119ki kampanii liczba ta wzro\u015bnie dwukrotnie.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Mullen, wchodz\u0105ca w sk\u0142ad holdingu Interpublic Group, w wyniku zwyci\u0119stwa w przetargu zajmie si\u0119 obs\u0142ug\u0105 bud\u017cetu reklamowego ameryka\u0144skiej telewizji satelitarnej Voom. Warto\u015b\u0107 zlecenia oszacowano&#8230;","protected":false},"author":1,"featured_media":102760,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102759"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102760"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}