{"id":102706,"date":"2004-07-20T06:00:00","date_gmt":"2004-07-20T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-akcja-avonu\/"},"modified":"2004-07-20T06:00:00","modified_gmt":"2004-07-20T04:00:00","slug":"nowa-akcja-avonu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-akcja-avonu.html","title":{"rendered":"Nowa akcja Avonu"},"content":{"rendered":"<p><P>Avon, kt\u00f3ry od kilku lat przeprowadza w pa\u017adzierniku &#8222;Wielk\u0105 kampani\u0119 \u017cycia&#8221;, znan\u0105 jako akcja r\u00f3\u017cowej wst\u0105\u017cki, w tym roku planuje r\u00f3wnolegle nowe przedsi\u0119wzi\u0119cie. <BR><BR>B\u0119dzie to &#8222;Wielka kampania \u017cycia &#8211; twoje pierwsze USG&#8221;, kt\u00f3ra ma u\u015bwiadomi\u0107 kobietom w wieku 20-40 lat, jak wa\u017cne w profilaktyce raka piersi jest badanie USG. Firma zdecydowa\u0142a si\u0119 na wsparcie reklamowe jedynie dla nowej akcji. <BR><BR>Agencja Upstairs Young &amp; Rubicam opracowa\u0142a jej logo, layouty prasowe i zrealizowa\u0142a spot telewizyjny. Film b\u0119dzie mo\u017cna zobaczy\u0107 od 27 wrze\u015bnia do ko\u0144ca pa\u017adziernika w TVP, Polsacie i TVN. <BR><BR>Reklama prasowa pojawi si\u0119 na prze\u0142omie wrze\u015bnia i pa\u017adziernika w &#8222;Gali&#8221;, &#8222;Naj&#8221;, &#8222;Glamour&#8221;, &#8222;Claudii&#8221;, &#8222;Elle&#8221;, &#8222;Pani&#8221;, &#8222;Zwierciadle&#8221;. Media planowa\u0142 i zakupi\u0142 Starcom.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Upstairs Young &amp; Rubicam Poland przygotowa\u0142a kampani\u0119 wspieraj\u0105c\u0105 now\u0105 akcj\u0119 charytatywn\u0105 Avon Cosmetics Polska.","protected":false},"author":1,"featured_media":102707,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102706"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102707"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}