{"id":102589,"date":"2004-07-22T06:00:00","date_gmt":"2004-07-22T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wakacyjne-nudle-knorra\/"},"modified":"2004-07-22T06:00:00","modified_gmt":"2004-07-22T04:00:00","slug":"wakacyjne-nudle-knorra","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wakacyjne-nudle-knorra.html","title":{"rendered":"Wakacyjne Nudle Knorra"},"content":{"rendered":"<p><P>&#8230; i ma za zadanie wzmocni\u0107 wizerunek produktu: &#8222;zakr\u0119conych Nudli o zabawnych nazwach i nietypowych smakach&#8221;. <BR><BR>Realizacj\u0105 tej idei jest kampania bilboardowa &#8222;Ziemia z nieba&#8221;, do kt\u00f3rej kreacj\u0119 przygotowa\u0142a agencja Corporate Profiles\/DDB. Pocz\u0105tek kampanii mia\u0142 miejsce w drugiej po\u0142owie czerwca: plakaty pojawi\u0142y si\u0119 na citilightach w najwi\u0119kszych miastach Polski. Za zakup tablic w tej cz\u0119\u015bci kampanii odpowiedzialna by\u0142a agencja Initiative Media.<BR><BR>Druga cz\u0119\u015b\u0107 kampanii zaplanowana jest na ca\u0142y lipiec i sierpie\u0144. Plakaty z cyklu &#8222;Ziemia z nieba&#8221; w dw\u00f3ch wariantach: &#8222;Morze nudli w g\u00f3rach&#8221; i &#8222;G\u00f3ry nudli nad morzem&#8221; zawis\u0142y na megaboardach w najpopularniejszych miejscowo\u015bciach wakacyjnych. Za zakup tablic w tej cz\u0119\u015bci kampanii odpowiedzialna jest agencja Adversus. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Marka Knorr promuje w okresie letnim jeden ze swoich sztandarowych produkt\u00f3w &#8211; KNORR Nudle. Kampania kierowana jest do m\u0142odych ludzi, w wieku 15 &#8211; 25 lat, kt\u00f3rzy s\u0105 g\u0142\u00f3wnymi konsumentami nudli&#8230;","protected":false},"author":1,"featured_media":102590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102589","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102589"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102590"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}