{"id":102579,"date":"2004-07-22T06:00:00","date_gmt":"2004-07-22T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lance-armstrong-reklamuje-dasani\/"},"modified":"2004-07-22T06:00:00","modified_gmt":"2004-07-22T04:00:00","slug":"lance-armstrong-reklamuje-dasani","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lance-armstrong-reklamuje-dasani.html","title":{"rendered":"Lance Armstrong reklamuje Dasani"},"content":{"rendered":"<p><P>Umowa z zawodnikiem, podpisana w 2000 roku, zosta\u0142a przed\u0142u\u017cona o kolejne dwa lata.<\/P><br \/>\n<P>Lance Armstrong, aktualnie walcz\u0105cy o zwyci\u0119stwo w wy\u015bcigu Tour de France, wyst\u0105pi w 30-sekundowym spocie telewizyjnym Dasani. Ponadto we\u017amie udzia\u0142 w letnich dzia\u0142aniach promocyjnych nowej marki. <BR><BR>Kampania zosta\u0142a przygotowana przez agencj\u0119 Berlin Cameron\/Red Cell, nale\u017c\u0105c\u0105 do holdingu WPP Group i przebiega pod has\u0142em &#8222;Can&#8217;t live without Dasani&#8221;.<\/P><br \/>\n<P>&#8211; Lance ze swoim hartem ducha jest dla wszystkich niewiarygodn\u0105 inspiracj\u0105, doskonale wsp\u00f3\u0142graj\u0105c z aktywn\u0105, optymistyczn\u0105 osobowo\u015bci\u0105 marki Dasani. Kolejne lata naszej wspo\u0142pracy pokazuj\u0105, \u017ce &#8222;my nie mo\u017cemy \u017cy\u0107 bez Lance&#8217;a&#8221; i &#8222;Lance nie mo\u017ce \u017cy\u0107 bez Dasani&#8221; &#8211; stwierdzi\u0142 w specjalnym o\u015bwiadczeniu Javier Benito, chief marketing officer Coca &#8211; Coli.<\/P><br \/>\n<P>Koncern przeznaczy\u0142 w ubieg\u0142ym roku na reklam\u0119 nowego napoju w ameryka\u0144skich mediach ponad 20 milion\u00f3w dolar\u00f3w &#8211; wynika z raportu Nielsen Monitor &#8211; Plus.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Wizerunek \u015bwiatowej s\u0142awy kolarza Lancea Armstronga zostanie wykorzystany w nowej kampanii promocyjnej marki Dasani &#8211; poinformowali przedstawiciele koncernu Coca &#8211; Cola.","protected":false},"author":1,"featured_media":102580,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102579"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102580"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}