{"id":102524,"date":"2004-07-23T06:00:00","date_gmt":"2004-07-23T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fedex-promuje-nowa-usluge\/"},"modified":"2004-07-23T06:00:00","modified_gmt":"2004-07-23T04:00:00","slug":"fedex-promuje-nowa-usluge","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/fedex-promuje-nowa-usluge.html","title":{"rendered":"FedEx promuje now\u0105 us\u0142ug\u0119"},"content":{"rendered":"<p><P>Kampania k\u0142adzie g\u0142\u00f3wny nacisk na specjalne stawki, o&nbsp;35 procent ni\u017csze od konkurencyjnego The UPS Store.<\/P><br \/>\n<P>Przygotowaniem i realizacj\u0105 dzia\u0142a\u0144 promocyjnych zajmuje si\u0119 nowojorski oddzia\u0142 agencji BBDO. Kampania pod has\u0142em &#8222;Our Office Is Your Office&#8221; obejmie swym zasi\u0119giem dziewi\u0119\u0107 spot\u00f3w telewizyjnych, reklamy w prasie, radiu i Internecie.<\/P><br \/>\n<P>Elementem promocji nowych us\u0142ug by\u0142a r\u00f3wnie\u017c kampania direct marketingowa, zrealizowana pod koniec maja. Firma rozes\u0142a\u0142a swoim potencjalnym klientom ponad milion katalog\u00f3w reklamowych, oferuj\u0105c przy okazji 10-procentow\u0105 zni\u017ck\u0119. Ka\u017cdy z nich otrzyma\u0142 r\u00f3wnie\u017c adres najbli\u017cszego biura FedEx Kinko.<\/P><br \/>\n<P>Kampania skierowana jest do ma\u0142ych i \u015brednich przedsi\u0119biorstw, kt\u00f3re b\u0119d\u0105 mog\u0142y wykorzysta\u0107 FedEx Kinko jako swoje &#8222;przeno\u015bne biuro&#8221;.<\/P><br \/>\n<P>Od momentu wprowadzenia FedEx Kinko firma dokona\u0142a rebrandingu ponad 1 100 swoich oddzia\u0142\u00f3w na terenie Stan\u00f3w Zjednoczonych. Biura FedEx Kinko oferuj\u0105 pe\u0142n\u0105 gam\u0119 dotychczasowych us\u0142ug poszerzon\u0105 o nowe mo\u017cliwo\u015bci.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"FedEx Corporation, najwi\u0119ksza na \u015bwiecie firma na rynku ekspresowych przesy\u0142ek kurierskich, rozpocz\u0119\u0142a kampani\u0119 reklamow\u0105 nowej us\u0142ugi FedEx Kinko.","protected":false},"author":1,"featured_media":102525,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102524","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102524"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102525"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}