{"id":102432,"date":"2004-07-27T06:00:00","date_gmt":"2004-07-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/delta-air-lines-poszukuja-agencji\/"},"modified":"2004-07-27T06:00:00","modified_gmt":"2004-07-27T04:00:00","slug":"delta-air-lines-poszukuja-agencji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/delta-air-lines-poszukuja-agencji.html","title":{"rendered":"Delta Air Lines poszukuj\u0105 agencji"},"content":{"rendered":"<p><P>&#8230;po zako\u0144czeniu wsp\u00f3\u0142pracy z agencj\u0105 Leo Burnett, nale\u017c\u0105c\u0105 do holdingu Publicis Groupe i przydzieleniu bud\u017cetu agencji Brighthouse. <BR><BR>Planowanie i zakup medi\u00f3w, aktualnie obs\u0142ugiwane przez dom mediowy Starcom (Publicis Groupe), r\u00f3wnie\u017c b\u0119d\u0105 elementem przetargu. <BR><BR>Wed\u0142ug przedstawicieli Delta Air Line zar\u00f3wno Brighthouse jak i Starcom zg\u0142osi\u0142y ch\u0119\u0107 walki o zachowanie dotychczasowych zlece\u0144.<BR><BR>Je\u017celi jednak, w wyniku przetargu, dojdzie do wyboru nowej agencji obs\u0142uguj\u0105cej bud\u017cet Delta Air Lines b\u0119dzie to pi\u0105ta zmiana na tym stanowisku w ci\u0105gu ostatnich siedmiu lat. <BR><BR>Do roku 1997 bud\u017cet obs\u0142ugiwa\u0142a agencja BBDO Worldwide (Omnicom Group), w latach 1997-2000 rachunek nale\u017ca\u0142 do Saatchi &amp; Saatchi (Publicis), przez trzy kolejne lata obs\u0142ug\u0105 bud\u017cetu zajmowa\u0142a si\u0119 agencja Leo Burnett. <BR><BR>W ci\u0105gu ostatnich 13 miesi\u0119cy zlecenie obs\u0142ugiwa\u0142a agencja Brighthouse.<\/P><br \/>\n<P>Wed\u0142ug danych TNS Media Intelligence\/CMR linie lotnicze Delta Air Lines przeznaczy\u0142y w ubieg\u0142ym roku na reklam\u0119 w mediach oko\u0142o 40 milion\u00f3w dolar\u00f3w, w pierwszym kwartale 2004 roku na promocj\u0119 firmy wydano 8,6 miliona.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Linie lotnicze Delta Air Lines og\u0142osi\u0142y przetarg na obs\u0142ug\u0119 swojego bud\u017cetu medialnego. Warto\u015b\u0107 ewentualnego zlecenia szacuje si\u0119 na kwot\u0119 25 milion\u00f3w dolar\u00f3w. Decyzj\u0119 o przetargu podj\u0119to trzyna\u015bcie miesi\u0119cy &#8230;","protected":false},"author":1,"featured_media":102433,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102432","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102432"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102433"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}