{"id":102426,"date":"2004-07-27T06:00:00","date_gmt":"2004-07-27T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/stazysci-w-euro-rscg\/"},"modified":"2004-07-27T06:00:00","modified_gmt":"2004-07-27T04:00:00","slug":"stazysci-w-euro-rscg","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/wydarzenia\/stazysci-w-euro-rscg.html","title":{"rendered":"Sta\u017cy\u015bci w Euro RSCG"},"content":{"rendered":"<p><P>konkurs zorganizowany zosta\u0142 przy wsp\u00f3\u0142pracy z magazynem &#8222;Brief&#8221;. <BR><BR>Nagrod\u0105 by\u0142y 3, miesi\u0119czne, p\u0142atne sta\u017ce w agencjach Grupy: Euro RSCG 4D, Euro RSCG Warsaw i Euro RSCG Marketing House.<BR><BR>Tegorocznym zadaniem dla student\u00f3wi i absolwen\u00f3wi by\u0142o rozwi\u0105zanie case study.<BR><BR>Nale\u017ca\u0142o opisa\u0107 spos\u00f3b wej\u015bcia na rynek zupe\u0142nie nowego operatora telefonii pre-paid: wybra\u0107 partnera dzia\u0142a\u0144, okre\u015bli\u0107 strategi\u0119 komunikacji oraz uzasadni\u0107 wyb\u00f3r poszczeg\u00f3lnych narz\u0119dzi i kana\u0142\u00f3w komunikacji.<BR><BR>Uczestnicy konkursu mieli r\u00f3wnie\u017c za zadanie uwzgl\u0119dni\u0107 potrzeby grupy docelowej, g\u0142\u00f3wn\u0105, komunikowan\u0105 korzy\u015b\u0107, wsparcie racjonalne przekazu, charakter i klimat przekazu, spodziewan\u0105 reakcj\u0119 konsument\u00f3w i proponowany media-mix.<BR><BR>Poziom merytoryczny rozwi\u0105za\u0144 case study by\u0142 na tyle wysoki, \u017ce organizatorzy zadecydowali&nbsp;o przesuni\u0119ciu daty og\u0142oszenia oficjalnych wynik\u00f3w. <BR><BR>&#8211; Tegoroczne prace zaskoczy\u0142y nas swoim wysokim poziomem. Kandydaci byli dobrze przygotowani, wykazali si\u0119 kreatywno\u015bci\u0105 i znajomo\u015bci\u0105 tematu &#8211; m\u00f3wi\u0105 John Domas, prezes Euro RSCG Warsaw. <BR><BR>P\u0142atne sta\u017ce wygrali:&nbsp; Agnieszka \u017belazko, Joanna Wysoczy\u0144ska, Marcin Jarysz, Tomasz Dziubek, Anna J\u00f3zefowska, Elena Nowosad i Marek Cichy.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rozstrzygni\u0119to konkurs na sta\u017c w Euro RSCG. Ze wzgl\u0119du na wysoki poziom nades\u0142anych prac Grupa Euro RSCG zdecydowa\u0142a si\u0119 ufundowa\u0107 7 p\u0142atnych sta\u017cy zamiast 3.","protected":false},"author":1,"featured_media":102427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[46],"tags":[],"class_list":{"0":"post-102426","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102426"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102427"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}