{"id":102398,"date":"2004-07-28T06:00:00","date_gmt":"2004-07-28T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/carrie-w-reklamie-dzinsow\/"},"modified":"2004-07-28T06:00:00","modified_gmt":"2004-07-28T04:00:00","slug":"carrie-w-reklamie-dzinsow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/carrie-w-reklamie-dzinsow.html","title":{"rendered":"Carrie w reklamie d\u017cins\u00f3w"},"content":{"rendered":"<p><P>Dzia\u0142ania promocyjne firmy b\u0119d\u0105 przebiega\u0107 pod has\u0142em &#8222;How do you wear it?&#8221;. Podstawowym elementem kampanii b\u0119dzie specjalny insert zawieraj\u0105cy osiem fotografii aktorki w strojach z nowej kolekcji Gap.<BR><BR>Zostanie on umieszczony we wrze\u015bniowych numerach magazyn\u00f3w In Style, Lucky, Marie Claire, Vanity Fair i Vogue. <\/P><br \/>\n<P>Dodatkowo w prasie kobiecej pojawi\u0105 si\u0119 dwustronicowe reklamy, na kt\u00f3rych znajd\u0105 si\u0119 Jada Pinkett Smith i Jessica Alba. Odzie\u017c dla m\u0119\u017cczyzn b\u0119d\u0105 promowa\u0107 swym wizerunkiem Lenny Kravitz, Tom Brady, Michael Vartan, Josh Duhamel i Peter Krause. <BR><BR>Reklamy prasowe z ich udzia\u0142em pojawi\u0105 si\u0119 w pismach Cargo, Details, GQ oraz Sports Illustrated na prze\u0142omie wrze\u015bnia i pa\u017adziernika.<\/P><br \/>\n<P>Rozpocz\u0119cie emisji spotu telewizyjnego z udzia\u0142em Parker zapowiedziano na koniec sezonu wakacyjnego.<\/P><br \/>\n<P>Nie podano jak\u0105 dok\u0142adnie kwot\u0119 firma przeznaczy\u0142a na obecn\u0105 kampani\u0119. Wed\u0142ug danych TNS Media Intelligence\/CMR Gap wyda\u0142 w ubieg\u0142ym roku na reklam\u0119 w mediach oko\u0142o 140 milion\u00f3w dolar\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Sarah Jessica Parker, gwiazda popularnego serialu &quot;Sex and the City&quot;, wyst\u0105pi w reklamach prasowych firmy odzie\u017cowej Gap. Kampania reklamowa z udzia\u0142em aktorki ruszy w Stanach Zjednoczonych na pocz\u0105tku wrze\u015bnia.","protected":false},"author":1,"featured_media":102399,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102398","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102398"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102399"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}