{"id":102392,"date":"2004-07-28T06:00:00","date_gmt":"2004-07-28T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/reebok-z-omnicom-group\/"},"modified":"2004-07-28T06:00:00","modified_gmt":"2004-07-28T04:00:00","slug":"reebok-z-omnicom-group","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reebok-z-omnicom-group.html","title":{"rendered":"Reebok z Omnicom Group"},"content":{"rendered":"<p>&#8230; marki Reebok wok\u00f3\u0142 agencji wchodz\u0105cych w sk\u0142ad holdingu Omnicom Group.<BR><BR>OMD Europe zast\u0105pi na tym stanowisku dom mediowy Mediaedge:cia (WPP Group), kt\u00f3ry obs\u0142ugiwa\u0142 bud\u017cet firmy od 2002 roku. <BR><BR>Rachunek b\u0119dzie koordynowany przez OMD International w Londynie i obejmie swym zasi\u0119giem pi\u0119tna\u015bcie rynk\u00f3w europejskich, m.in. Wielk\u0105 Brytani\u0119, Francj\u0119, Niemcy, W\u0142ochy i Hiszpani\u0119.<BR><BR>OMD Europe przejmie oficjalnie zlecenie na pocz\u0105tku wrze\u015bnia. Zajmie si\u0119 planowaniem i zakupem medi\u00f3w dla czo\u0142owych marek Reebok&#8217;a: RBK, Performance i Classic. <BR><BR>Wed\u0142ug plan\u00f3w firmy dzia\u0142ania marketingowe marki b\u0119d\u0105 koordynowane przez agencje i domy mediowe skupione w holdingu Omnicom Group. <BR><BR>Bud\u017cet medialny firmy obs\u0142uguje od 2001 roku agencja reklamowa Arnell Group, r\u00f3wnie\u017c nale\u017c\u0105ca do Omnicom.<\/p>\n","protected":false},"excerpt":{"rendered":"Reebok przekaza\u0142 obs\u0142ug\u0119 paneuropejskiego bud\u017cetu domowi mediowemu OMD Europe. Warto\u015b\u0107 zlecenia szacuje si\u0119 na 20 milion\u00f3w funt\u00f3w. Decyzja koncernu jest wynikiem konsolidacji dzia\u0142a\u0144 reklamowych&#8230;","protected":false},"author":1,"featured_media":102393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-102392","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=102392"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/102392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/102393"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=102392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=102392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=102392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}